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Students Rise to the Foundation's News Challenge

The NAA Foundation News Challenge was held May 31-June 5 at the University of Nevada-Reno. The intent was to give college students a sense of the opportunities at newspaper companies in digital media and to interest them in working in the industry. Over the course of the week, the students heard from...

Posted to Foundation (Weblog) by Marina Hendricks on 06-16-2009
SPT Posts Mugshots Online: Project Drives Traffic, but Raises Ethics Questions

The St. Petersburg Times is gathering and posting mug shots of people arrested by various county sheriff's Web sites in the Tampa Bay area, driving truly impressive amounts of traffic to mugshots.tampabay.com . One blog reported the site got more than 100,000 page views within hours of launch (though...

Posted to DigitalEdge (Weblog) by Beth Lawton on 04-09-2009
NAA Releases Digital Media Advertising Toolkit

Today, the Newspaper Association of America released a Digital Media Advertising Toolkit , designed to help your print and online sales reps maximize revenue opportunities in newspaper digital media. Here's the intro to the Toolkit: We are happy to deliver this Digital Media Advertising Toolkit to...

Posted to DigitalEdge (Weblog) by Beth Lawton on 02-23-2009
NewsOK Covers Ice Storm with Dashboard Cam, Chat

NewsOK, the Web site of The Oklahoman, got creative with their live coverage of an ice storm that blanketed the region Tuesday by sending reporters out to cover road conditions from a car. Of course, the newspaper posted breaking news stories (about the weather, about people falling and about how swamped...

Posted to DigitalEdge (Weblog) by Beth Lawton on 01-27-2009
Philly's Breaking News Blog Drives Traffic; Inauguration Coverage Gets Creative

The Philly.com blog From The Source , which launched in November and focuses entirely on breaking news, has become a traffic powerhouse for the Web site. The Knight Digital Media Centers has a blog post from Chris Krewson, executive editor online/news, for the Philadelphia Inquirer. In the post, he writes...

Posted to DigitalEdge (Weblog) by Beth Lawton on 01-21-2009
Project Round-Up: NYT's 1 in 8 Million; Las Vegas Sun's Thirst in the Mojave; More

A growing number of newspapers are embracing the live video shot for the Web (see articles about this in NAA's growth & development guide "Zooming In on Online Video") using Qik, broadband connections and a variety of other methods from the field. Now, a television station in Florida...

Posted to DigitalEdge (Weblog) by Beth Lawton on 01-13-2009
Detroit Covers Itself; Telegraph Maps Outages

Detroit Covers Detroit Have questions about the newspaper delivery changes in Detroit? Both newspaper Web sites have a ton of information on them, and they seem to be doing well communicating with their readers about the changes. Both newspaper sites, at freep.com and detroitnews.com , have large buttons...

Posted to DigitalEdge (Weblog) by Beth Lawton on 12-16-2008
Recent Digital Ideas and Innovation

Things are supposed to slow down toward the end of the year, but that hasn't been the case for newspaper companies - especially with digital media innovation. Here's a roundup for the past week or so. (Don't see your project listed here? Enter it in the Digital Edge Awards because we're...

Posted to DigitalEdge (Weblog) by Beth Lawton on 12-15-2008
Newspaper Site Traffic-Building Ideas

Update - Wednesday, Nov. 26 -- I'm including this item in the Online Publishing Update* this morning: NYTimes.com Increased Fans through Facebook Advertising Through social media advertising, The New York Times managed to quadruple its number of "fans" on Facebook, Nieman Journalism Labs...

Posted to DigitalEdge (Weblog) by Beth Lawton on 11-25-2008
NYTimes.com Relaunches Polling Places Photo Project

The New York Times has re-launched its Polling Place Photo Project - a feature the newspaper first tested during the 2006 midterm elections. NYTimes.com is soliciting photos from Web site visitors that focus on polling places across the United States. The newspaper hopes to get a photograph of every...

Posted to DigitalEdge (Weblog) by Beth Lawton on 11-03-2008

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