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Site Matters: The Value of Local Newspaper Web Sites

In a world where consumers admit that their opinion of online advertising varies based on the Web site they are visiting at the time of exposure, newspaper sites are seen as the most trustworthy source of ads, according to a just released comScore 2009 survey commissioned by the Newspaper Association...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 02-24-2010
mediaXchange Session to Focus on E-Reader Business Models for Newspapers

Update (Feb. 17) : Earlier today, NAA confirmed that Gil Fuchsberg, president of Skiff LLC, will be presenting during the session "E-Readers and E-Revenue. Earlier today, Damon Kiesow posited in a Poynter.org column that Apple's unwillingness to divulge iPad customer information may be a real...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 02-16-2010
IAB's Rothenberg: Song of the Open Newspaper

As part of NAA's ongoing PR efforts to promote the vitality and value of newspapers, we have invited industry thought leaders to write op-ed pieces on behalf of newspapers, including Centro CEO Shawn Riegsecker, Martin Agency President Mike Hughes and Scarborough President Bob Cohen. On Friday, The...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 02-08-2010
The Year Mobile Revenue Takes Off: Are We There Yet?

"Is the day of tiny ads finally here?" That's what The New York Times asked in a recent news analysis , half-joking that we've all been declaring for several years that "this year" - whatever year it was/is - would be the year mobile advertising really took off. eMarketer...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 02-05-2010
Digital Edge News Update: The iPad, Newspapers and Ads; PRESSTIME Update

Editor's Note Beginning Wednesday, Feb. 3, NAA will launch PRESSTIME Update, a weekly electronic newsletter designed to provide members with the information they need to achieve success in today's media environment - from legislative news that affects your bottom line to advertising and audience...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 01-29-2010
Hype Over, Apple iPad Presents Opportunities for Newspapers

For all its hype , the Apple iPad will not be the savior of the newspaper and magazine industries. However, it does present some interesting opportunities for publishers. That's the consensus among dozens of technology and media reporters this morning following yesterday's debut of the Apple...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 01-28-2010
Digital Edge News Update: Apple's Tablet; Newsday's Pay Wall

Newsday's Pay Wall: 3 Months Later... Newsday's online pay wall isn't bringing in a lot of new revenue. The New York Observer reported just 35 people are paying $5 per week to access Newsday.com content. However, the goal of the project, according to Newsday, was not to increase revenue or...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 01-27-2010
Digital Edge News Update: Reactions to NYT Online Payment Plans; Seattle Times Looks at Attitudes Toward Contextual Ads

Reactions to NYTimes.com's Pay Wall Announcement Wednesday morning, New York Times Co. executives announced the newspaper will implement a metered payment system online in January 2011. The newspaper will spend this year figuring out the details, including price. NYTimes.com visitors "will be...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 01-22-2010
Digital Edge News Update: NYTimes.com Announces Pay Wall Plans; Outsell on Aggregators and Paid Content

Update 10:06 a.m. -- New York Times Announces Pay Wall Plans for 2011 The New York Times announced this morning it would be implementing a metered pay wall system on its Web site in 2011. According to the newspaper's press release, the plans "will offer users free access to a set number of articles...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 01-20-2010
Digital Edge News Update: Tech Key in Haitian Earthquake Coverage; E&P Resumes Operations

Twitter, Texts, Video all Key in Haitian Earthquake Coverage Digital media has been paramount in coverage of the earthquake that devastated Haiti earlier this week. Many newspapers are aggregating Tweets, text messages, mobile devices photos and video and more as part of their ongoing coverage, Columbia...

Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 01-15-2010

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