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Gallaty and Storey Talk Pay Walls, Traffic and Revenue

Yesterday, the Newspaper Association of America hosted a Webinar with Conan Gallaty of the Arkansas Democrat-Gazette and Dave Storey of the Cedar Rapids Gazette on their experiences with paid online content. NAA had spoken with both of them for our report on paid content , which came out in March. Looking...

Posted to DigitalEdge (Weblog) by Beth Lawton on 04-28-2009
Newspaper Sites Attract 73.3 Million Monthly in First Quarter, Setting Record

Newspaper Web sites attracted more than 73.3 million monthly unique visitors on average (43.6 percent of all Internet users) in the first quarter of 2009, a record number that reflects a 10.5 percent increase over the same period a year ago, according to a custom analysis provided by Nielsen Online for...

Posted to DigitalEdge (Weblog) by Beth Lawton on 04-23-2009
NAA Lauches Environmental Sustainability Hub

Today, in honor of Earth Day, the Newspaper Association of America has launched a portal focusing on sustainability. As a resource for the newspaper industry, NAA seeks to help member newspapers and the newspaper industry move toward the goal of full sustainability. This site presents a snapshot of initiatives...

Posted to DigitalEdge (Weblog) by Beth Lawton on 04-22-2009
Financial Models: Impact of E-Readers on Subscriptions, Advertising and Revenue

What would happen if a newspaper purchased e-reader devices and gave them to 10,000 print subscribers? Derek Robinson, part of the business development team at Cox Media Group, has developed a spreadsheet exploring this scenario and the financial viability of newspaper e-reader subscriptions. For the...

Posted to DigitalEdge (Weblog) by Beth Lawton on 04-21-2009
Paid Content Revenue: What's Realistic?

For newspapers considering putting up a pay wall, will the revenue from online subscriptions really make a difference? That's one of the questions Nancy Wang of Mignon Media and Peter Conti of Borrell Associates tried to answer yesterday during a Newspaper Association of America Webinar. The Webinar...

Posted to DigitalEdge (Weblog) by Beth Lawton on 04-16-2009
WSJ's New Additional Subscription Tier; Tips on Charging for Content

The Wall Street Journal will be offering an additional subscription tier for "premium" content that goes above and beyond the normal WSJ.com online subscription. Details are fuzzy at this time, but Nieman Journalism Lab reported today, "The Journal is planning what Murray called a 'premium...

Posted to DigitalEdge (Weblog) by Beth Lawton on 04-08-2009
Financial Scenarios for Paid Content Sites: Running the Numbers

In partnership with the Newspaper Association of America, Mignon Media has released an updated spreadsheet exploring the financial impact of various newspaper paid-content scenarios. The scenarios range from an entirely free newspaper Web site to an entirely paid newspaper Web site, and the spreadsheet...

Posted to DigitalEdge (Weblog) by Beth Lawton on 04-03-2009
Corporate Calculus: Deciding Factors in the Paid-Content Debate

When newspaper executives consider the paid content debate, the most important factors they weigh up are how it will affect Web traffic and if they can persuade people to pay for access to their information. But in all the factors that executives are taking into account, what's the most important...

Posted to DigitalEdge (Weblog) by Beth Lawton on 03-25-2009
Quotes of the Day: On Paid Content and More

It's rarely a challenge to select a "Quote of the Day" for the Online Publishing Update*. Especially recently, many bloggers, journalists and publications have published strongly-worded pieces on the paid content debate and on new business models. With that, here are a number of articles...

Posted to DigitalEdge (Weblog) by Beth Lawton on 03-24-2009
Paid and Free Content Advocates State Their Cases

Some U.S. newspapers that have tested a paid online news model (only to later remove it) have done so because executives there thought keeping up the pay wall was ultimately inhibiting online revenue and traffic growth. But newspaper executives whose Web sites charge for access to information say the...

Posted to DigitalEdge (Weblog) by Beth Lawton on 03-20-2009

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