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New York Times Considers Paid Access to Mobile News

In this edition: New York Times Considers Paid Access to Mobile News The New iPhone Breaks Ground -- and News Newspapers Developing 'Individuated News' Chicago Tribune to Discontinue Weekly Publication of Magazine Media Execs See Future of Paid Content Online Ad Lessons Learned: Creativity and...

Posted to Growing Audience (Weblog) by DHockenberry on 06-25-2009
Mobile Sales Advice from the Experts

NAA this month hosted a series of Webinars on mobile revenue opportunities for newspapers. The following is a round-up of the best pieces of advice from our Webinar presenters. The Webinars focused on online classfieds, text messaging and mobile display ads. A fourth Webinar, on mobile phone application...

Posted to DigitalEdge (Weblog) by Beth Lawton on 06-18-2009
E-Alert: Las Vegas Sun Parent Creates TV News Show

INSIDE THIS EDITION: Las Vegas Sun Parents Creates a "hip and fun" TV News Show Washingtonpost.com Implements Facebook Connect, Launches 'Innovations in News' Newspapers Cash in on Reader Loyalty to Drive New Services New Experiments to Help Transform Community AOL Sees Future in Local...

Posted to Growing Audience (Weblog) by DHockenberry on 06-18-2009
Online Consumers Say Fewer Ads are a Sign of Financial Weakness

Here's a good reason for banks and other retailers to advertising even when times are tough: Your customers may be gauging the health of a company by how often they see ads. eMarketer reported today, "Nearly one-half [48 percent] of the Internet users surveyed said that if they noticed a drop...

Posted to DigitalEdge (Weblog) by Beth Lawton on 06-04-2009
Growing Revenue with Mobile Classifieds

Recent statistics about cell phones and their use point to two growth areas newspapers can tap into—mobile-based classified advertising and location-based mobile content. Consider this: Cell phones have an 87 percent market penetration across the U.S. population, according to CTIA . And, according to...

Posted to PRESSTIME (Weblog) by Lisa Rabasca on 06-04-2009
NAA Begins Free Webinar Series on Mobile Revenue Opportunities

A brand new, innovative program from the Orange County Register is driving mobile revenue in classifieds. Gary Tackett and Dan Hellbusch from the newspaper will be talking about this program in a Webinar this Wednesday (June 3) at 4 p.m. ET. ( Register here! ) This Webinar is the first in a series of...

Posted to DigitalEdge (Weblog) by Beth Lawton on 06-01-2009
Increase Your Mobile Revenue: NAA Webinar Series Starts Next Week

In June, the Newspaper Association of America will present a series of four Webinars on mobile revenue opportunities. Registration is already open for next week's Webinar on mobile and classifieds and for the following week's Webinar on revenue-generating text messaging programs. Mobile and Classifieds...

Posted to DigitalEdge (Weblog) by Beth Lawton on 05-28-2009
Financial Models: Impact of E-Readers on Subscriptions, Advertising and Revenue

What would happen if a newspaper purchased e-reader devices and gave them to 10,000 print subscribers? Derek Robinson, part of the business development team at Cox Media Group, has developed a spreadsheet exploring this scenario and the financial viability of newspaper e-reader subscriptions. For the...

Posted to DigitalEdge (Weblog) by Beth Lawton on 04-21-2009
Mobile News: What's Wrong With This Picture?

As we all begin to "dig out" from MediaXchange and start sorting the "take-aways" into follow-up hierarchies, one chart haunts me. It's from David Coleman of SpreedInc.com, and it looks like this. Look closely. Of thirteen categories in the Apple iPhone App Store just before Thanksgiving...

Posted to Opportunopoly (Weblog) by MGipson on 03-16-2009
Mobile: Revenue, Readers and Reality

Attendees take useful notes at session.

Posted to NAA mediaXchange 2009 - Day 1 (Gallery) by NAA on 03-10-2009

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