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• mediaXchange Preview: The New 'Normal' - How Media, Advertisers Are Adapting to Today's Consumer

  General Session:  Wednesday, April 14, 2010 Time:  10:30AM - Noon The New "Normal" - How Media and Advertisers Are Adapting to Today's Consumer Just what is the new "normal?" And where does traditional media fit in an environment fueled by the digital revolution and speed of emerging technologies? The ...

  Posted to NAA mediaXchange (Weblog) by Beth Lawton on 03-31-2010

• Managing to Maximize Your Online Ad Inventory

  A lot of maximizing online ad revenue comes down to yield management, a complex  science (not an art form!) combining inventory management, efficiency, sales, the newspaper value proposition and more. At "Managing to Maximize Your Online Ad Inventory," moderator David Knight (digital sales executive for The New York Times Regional ...

  Posted to NAA mediaXchange (Weblog) by Beth Lawton on 03-10-2009

• Optimizing Sales Efficiencies

  "Acquiring non-customers may require a totally different sales model than what we're deploying today," said moderator Doug Olsson, director of sales for Sandusky Newspapers at the start of today's Optimizing Sales Efficiencies session at mediaXchage. But for current customers and non-customers alike, sales efficiencies - ...

  Posted to NAA mediaXchange (Weblog) by Beth Lawton on 03-10-2009