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• See why Mike Martoccia of The Herald Media Group is attending mediaXchange

  Mike Martoccia, McClatchy Newspapers/Director of Marketing & Business Development at The Herald Media Group Why do you believe it’s important for newspaper executives to attend mediaXchange? I've been participating for the last 10 years, and each year I come away inspired to apply new approaches to revenue generation and audience ...

  Posted to NAA mediaXchange (Weblog) by Lindsey Estes on 03-12-2010

• Facebook Executive to speak at mediaXchange

  How Social Media Has Transformed the Media Landscape - Grady Burnett, Facebook Facebook has emerged as the undisputed leader in social media platforms, transforming the way users communicate and share information along the way. Now reaching more than 100 million users in the U.S. -- half of which log on everyday – Facebook executives ...

  Posted to NAA mediaXchange (Weblog) by Lindsey Estes on 03-11-2010

• Why Michael G. Kane, President and Publisher of The Indianapolis Star is attending mediaXchange

  Why Michael G. Kane, President and Publisher of The Indianapolis Star is attending mediaXchange Why do you believe it’s important for newspaper executives to attend mediaXchange? Many reasons: the networking results in great ideas and career-enhancing relationships. The programs are informative. The tradeshow is helpful. And if that's not ...

  Posted to NAA mediaXchange (Weblog) by Lindsey Estes on 03-08-2010

• NAA HONORS NEWSPAPER CARRIERS OF THE YEAR

  THREE INDIVIDUALS WORTHY OF RECOGNITION  The Newspaper Association of America has recognized three newspaper carriers for their outstanding dedication and professionalism, honoring them as the industry's "Newspaper Carriers of the Year." "Newspaper carriers come from all walks of life, but their hard work and dedication ...

  Posted to Circulation: Marketing to Readers (Weblog) by jmurray on 03-08-2010

• Rubicon Goes Mobile with mOcean

  Any publishers out there who DON'T need help monetizing their mobile media, raise your hand.  Rhetorical question. I know you do because 311 publishers took my digiday:MOBILE State of the Industry Survey, and respondents said that mobile ad networks already account for nearly 60 percent of publishers’ mobile ad sales. Meanwhile, ...

  Posted to Opportunopoly (Weblog) by MGipson on 03-08-2010

• See why Pauline Brockman, St. Petersburg Times, Senior Media Research Analyst is attending mediaXchange

  An interview with Pauline Brockman, St. Petersburg Times, Senior Media Research Analyst Why do you believe it's important for newspaper executives to attend mediaXchange? I have attended the NAA events for years and it is the best platform to engage with others in the same industry, see new products and hear what advertisers expect from ...

  Posted to NAA mediaXchange (Weblog) by Lindsey Estes on 03-05-2010

• General Session spotlight for mediaXchange

  Don’t miss the General Sessions at mediaXchange How Digital Platforms Are Transforming Marketing- Rishad Tobbacowala, CEO, Denuo“Tobaccowala is… one of the industry's leading media strategists, and that makes him one of the new oracles of Madison Avenue…. With a sterling track record, Tobaccowala is first among the new stars of ad agencies.” ...

  Posted to NAA mediaXchange (Weblog) by Lindsey Estes on 03-04-2010

• PEJ Study Focuses on Mobile, Social Aspects of News; Mobile Audience is Desirable

  AP Gateway's Litvack to Speak at NAA's mediaXchange One-quarter of Americans read news on mobile devices. That's just one finding from "Understanding the Participatory News Consumer," a report released this morning by the Pew Center's Project for Excellence in Journalism. "When asked about their routines ...

  Posted to NAA Digital Edge Blog (Weblog) by Beth Lawton on 03-01-2010

• Arizona Republic and Cincinnati Enquirer Share Formulas for Increasing Circulation and Print Readership

  Selling Smart and Using Data to Capture and Retain Profitable Subcribers Newspaper marketing executives from the Cincinnati Enquirer, Arizona Republic and New York Times Regional Media Group will be sharing strategies and programs that have worked at their newspapers to increase sales and build readership both in print and online. In ...

  Posted to Circulation: Marketing to Readers (Weblog) by jmurray on 03-01-2010

• Arizona Republic and Cincinnati Enquirer Share Success Stories for Increasing Circulation and Print Readership

  Arizona Republic and Cincinnati Enquirer Share Success Stories for Increasing Circulation and Print Readership  Newspaper marketing executives from the Cincinnati Enquirer, Arizona Republic and New York Times Regional Media Group will be sharing strategies and programs that have worked at their newspapers to increase sales and ...

  Posted to NAA mediaXchange (Weblog) by Lindsey Estes on 03-01-2010