John Murray came to NAA in 1997 after 18 years of newspaper marketing experience. Most of that time was in circulation management positions. But he attributes much of his career success to also having spent time in newspaper promotion, research, strategic planning, community relations, and advertising which provided a broader context to his newspaper marketing expertise.
Prior to NAA John worked at Fort Wayne Newspapers, the business agency for The News Sentinel and Journal Gazette, where he was circulation director for both papers for seven years. After graduation from Louisiana State University he was recruited by Sears for retail management assignments. He began his newspaper career at the Columbus (Ga.) Ledger-Enquirer and was a participant in Knight Ridder’s Circulation Management Development Program.
At NAA John is responsible for Audience Development initatives, and serves as resource to newspaper executives charged with marketing the newspaper to readers, and audience metrics issues. John’s is the staff liaison for the NAA/ ABC Committees and serves as a resource to our advertisers regarding newspaper circulation and readership.
Recent publications produced by the circulation marketing department include: Understanding the Value of Newspapers - The Relationship Between Price Paid and Readership, NAA’s 2009Circulation Facts, Figures and Logic and Independant Contractor Relationships.