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| Online media opportunities abound if publishers are but willing to look beyond their traditional definitions. Opportunopoly examines emerging technology and market game-changers, thought leaders and, well, opportunities that may lie beyond the usual newspaper comfort zone. |
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Perhaps many of you have heard of TED . It's a conference focused on "Ideas worth spreading," and the acronym is comprised of the categories from which it draws its thought leaders: Technology, Entertainment and Design. What I was unaware...
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To appreciate my comments, you'll probably want to start with AdAge's Q&A with Conde Nast's President and CEO Charles Townsend. Looking at how a traditional publishing house behaves in contrast to a multi-media company is worthy of consideration...
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According to CEO Dave Nelson (dave at get121.biz), TalkShoe was built for a single purpose: to allow people who are in some kind of online group – one typically organized around a topic or a personal passion – to actually talk to each other. “At its most...
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Past OnMedia presenter Magnify makes inroads with a fast-growing blog hive. Interesting timing here; a panel with Ogilvy just wrestled with the issue of whether brands should create their own content or sponsor existing communities. More on this to come...
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Larry Weber, chairman of the Racepoint Group and Digital Influence Group, said the take-away from the success of the Obama online campaign is that "the era of intrusion is over." What's the social networking ad unit? "I don't know...
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If you want to follow the latest in online community engagement strategy, you could do worse than just following the music industry. MediaPost reports that Universal Music Group recently struck a deal with Meebo, the instant messaging site, to "syndicate"...
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