|
|
| Online media opportunities abound if publishers are but willing to look beyond their traditional definitions. Opportunopoly examines emerging technology and market game-changers, thought leaders and, well, opportunities that may lie beyond the usual newspaper comfort zone. |
 |
Signing on Again in San Diego: SDNN Goes Live
Ron James never wished the San Diego Union Tribune ill. The venerable daily – the last of the erstwhile Copley chain – was, after all, where James served as managing editor for the newspaper's web site, SignOnSanDiego.com for 8 of the last 9 years. But, when he, and the senior SignOn managers were laid off in May of last year, he had a decision to make:
• Should he apply to other news organizations in a collapsing market for journalistic talent, and possibly leave the community he loved? Or,
• Should he stay put, exercise his entrepreneurial talent and see whether he could ply his trade as a journalist independently online.
He chose the latter, and the result of that decision, San Diego News Network, went live March 23 as “Beta 2.9” at SDNN.com. It’s being watched with no little angst by newspaper publishers nationwide. (For the full story on how this digital upstart is challenging the formerly untouchable newspaper Web site, see Newzmaven.com.)
Published
Mar 27 2009, 11:14 AM
by
MGipson
About MGipson
Melinda Gipson, who founded The Digital Edge, was once NAA's interactive business guru. She then proved that even really prescient people can misjudge their interactive champions. Having recently abandoned the ranks of interactive newspaper employees, she currently consults online innovators who themselves may offer good partnership opportunities for more established publishers. Rest assured that any such companies that come up in blogversation will of course be prominently disclosed. Any and everything else is fair game.
|