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The NAA Community blog explores a range of beneficial Community features, offering tips, tricks and expert advice to help you -- and your business -- get the most out of your Community. Visit us weekly to get the latest advice on navigating the Community and discovering all it has to offer.

If you need additional help, you can always visit the NAA Community Help Page or call 571-366-1200. If you have a topic you'd like to see discussed in this blog, please submit it to feedback@naa.org

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October 2008 - Posts

  • Using RSS within NAA Community

    As I'm sure you've already noticed, the new NAA Community comes bundled with a lot of new tools and features. Today, I'd like to discuss one of those features that some of you might not be too familiar with: RSS.

    What is RSS? 

    RSS stands for "Really Simple Syndication" and essentially allows publishers to syndicate their content and allows consumers to keep track of content from a broad range of sources. RSS feeds are most often used with content that is frequently updated, such as news. For example, if you are an avid reader of The Washington Post, you could subscribe to an RSS feed that would deliver updated new headlines and blurbs directly to your computer or mobile device throughout the day. You can customize RSS feeds to filter out content you're not interested in and focus in on the information that's most relevant to you. Using the Washington Post as an example again, if you are only interested in the Politics section, you could subscribe to that section, or even to specific topics such as news from the 2004 Election, Congress, or the Bush Administration.

    RSS and Blogs 

    Another common use for RSS feeds allows users to follow their favorite blogs. This feature is one of the ways you can use RSS within the NAA Community. Most of our blogs offer users the option to subscribe to their posts. To take advantage of this feature, simply navigate to the blogs sections and click on the blog you wish to subscribe to. Once you have opened the blog, locate the "Syndication" module in the left rail and click on "RSS." The RSS link will take you to a page that lists all posts associated with the blog you've chosen to subscribe to. At the top of the page, you'll see the option to "Subscribe to this feed."

    Clicking the subscription link will add the feed to your Common Feed List in your Favorites Center, when using Internet Explorer:

     

    Clicking on any of the feeds in your Favorites Center will open a page displaying all posts from that particular blog, with the most recent at the top. Each headline will have an accompanying blurb, and a link to the full text of the post.

    For those of you using Firefox, clicking "Subscribe to this feed" gives you option to add the feed to any RSS Reader you currently use, such as Yahoo! or Google, or to your Bookmarks Menu or Toolbar.

    * If you're interested in content from all of our blogs, you also have the option to subscribe to our main blogs feed. This will provide you with an RSS feed of all the most recent blog entries across NAA Community. To subscribe, simply visit the main blogs site and click "RSS Syndication" in the "Blogs" module in the left rail.

     

     

    Using RSS to Share Content

    Another way that you can use RSS within the NAA Community is in the "Recommended Reading" section of your public profile. This area allows you to publish RSS feeds from your favorite Web sites, blogs and publications outside of the Community, sharing the content with your colleagues within the Community. To add RSS feeds to your "Recommended Reading," you must first select the content you wish to share. These can be feeds that you already subscribe to, or you can select new content from any site that offers the RSS option.

    To locate RSS subscription options on a Web site, you should be familiar with some terminology and icons. RSS feeds are usually located through links to "RSS," but you might also find them under links such as "Subscriptions," "XML," or "Feeds." Additionally, anytime you see the RSS icon or an XML icon, you can subscribe to content by clicking on them. Some of the standard icons look like this:       . For example, if you wish to place Jim Romenesko's column on your "Recommended Reading" list, click the RSS link on the page:

    Once you have located the feed you wish you share with the Community, copy the URL from your browser's address field (this address will end in .xml). The URL for the Romenesko RSS feed is http://www.poynter.org/media/rss/romenesko.xml.

    The final step is to add the feed to your "Recommended Reading" so it will display in your public profile. To do this, you must navigate to your home page, and click "Edit" in the "My Profile" module in the right rail. Select the "About" tab, and paste the URL for the RSS feed into the "Recommended Reading" field. As always when updating your profile, don't forget to click "Save"!

    Repeat these steps until you have added all the feeds you wish you share on your public profile. Please also note that posts you make to forums within the Community also appear in your "Recommended Reading," under one feed titled "Recent Posts." Once you have finished adding RSS feeds to your "Recommended Reading," you may click "View public profile" in the "Options" module in the left rail to see your feeds. View my profile to see how this will look.

    Please note: You cannot control the content that appears in the RSS feeds you share in your "Recommended Reading." So, choose your feeds accordingly with the knowledge that your colleagues will see this information when they view your profile. Remember that if you choose to include a feed from a Web site that sometimes features questionable material, your profile will also feature that material. Choose wisely, and remember to monitor your RSS feeds routinely.

     

    Please come back to the NAA Community Blog next week for more tips and tricks on using your new Community. And, if you have a topic you'd like to see featured in the coming weeks, please submit it to feedback@naa.org.

    As always, if you need additional help you can visit the NAA Community Help Page, or call 517-366-1200.

  • Introducing Social Networking as a Business Tool

    As promised in our first blog post, the NAA Community blog is the place to come for tips and tricks on using the Community to the fullest advantage. In addition to the technical help I've provided thus far, I'd like to discuss the many ways in which you can use Social Networking to enhance your business. NAA Community is a new Social Network designed as a tool for you to connect with colleagues and industry experts in new ways.

    It's no secret that the world has gone digital, or that the news media business has been swept up in the whirlwind of expanding technological opportunities. And newspapers -- sometimes grudgingly, and sometimes with open arms -- have worked hard to adapt to the evolving media landscape.

    No doubt your business has laid the necessary groundwork: your newspaper created a Web site, giving readers the option to access your content via the Internet; you've created avenues for interactivity, allowing readers to comment on stories or even contribute photos and eye-witness accounts of local events; maybe your newspaper has begun creating podcasts, or you have reporters who blog from the newspaper Web site; and many of your newsrooms have likely been reorganized to reflect the changing structure and hierarchy of the news media world. But these examples are only a small sample of what "going digital" really means.

    Much of what it means to go digital revolves around increasing your outreach and accessibility to your readership; but there are a lot of opportunities for enhancing your business internally using the Web and other evolving technologies. Social Networking, for example, has taken the digital world by storm in recent years, with sites such as MySpace and Facebook drawing worldwide usership and becoming a new form of communication between friends, coworkers, organizations and other groups of people. This trend is part of what Forrester Research, and independent business and technology research firm, calls "the groundswell." Forrester's Josh Bernoff and Charlene Li authored a book, Groundswell, in which they discuss the phenomenon and suggest methods for businesses to take advantage of the powerful opportunities it creates. The authors describe the groundswell as a "social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations." Listen to Bernoff and Li further define the groundswell, and discuss what it means for your business:

    Social Networking sites are more than just another way to keep in touch with people, reconnect with old friends and post photos to the Web. Social Networking is a tool that allows people, regardless of physical location, to connect over shared interests, discuss relevant issues and share information in a faster, and often more efficient way than ever before.

    Some of the business perks of Social Networking can be obvious. Using these types of sites, job seekers can explore employment opportunities and connect with people who can help to give them a leg-up in the job-search process. On the other side of that, user profiles and the wealth of information available about people in many Social Networks can provide employers with a great tool for searching and evaluating job candidates during the interview process. But Social Networking can also be a great tool for communicating with colleagues and sharing business practices with others in your company or industry.

    NAA Community seeks to provide users with such a tool, offering features such as forums and file sharing to allow you to collaborate with your colleagues and share your experiences -- good and bad -- to enhance your businesses. But Social Networking offers the opportunity to take e-forums to the next level, giving you all the same benefits plus a whole lot more. The Community also features a number of blogs, focusing on issues such as marketing, advertising, digital media, technology, audience, education and more. Blogs offer you the chance to hear from industry experts about the topics that are relevant to the newspaper business today. Photo Galleries offer users the chance to post images from conferences and conventions, to provide greater coverage of NAA events. There is also the ability to connect to other people in your industry, by adding them to your profile as a Colleague, and staying connected to them via Private Messaging.

    Participating in a Social Network can open up a world of opportunity for you and your business. Check back here throughout the month of October as I seek to introduce you to NAA Community and the way our networking capabilities can be used as a business opportunity for you.

    Please come back to the NAA Community Blog next week for more tips and tricks on using your new Community. And, if you have a topic you'd like to see featured in the coming weeks, please submit it to feedback@naa.org.

    As always, if you need additional help you can visit the NAA Community Help Page, or call 517-366-1200.

  • Email and the Community: Getting to know your notifications, digests, file attachment options and other email features

    Hello fellow Community members!

    To try to make the transition to the new Community as easy as possible, I'd like to dedicate this blog installment to the new email notification and subscription system. You've likely noticed some small differences from what you're used to; there might even be a few changes that you don't quite understand. But - I hope you've also noticed all the new features the Community brings to the table, making your overall experience much more expansive and efficient. Let's take a look at what's changed, and what new features are available to you.

    Email notifications:

    The most obvious change to email notifications - the alerts you receive each time a new post is made to a forum you've subscribed to - is the way these notices are addressed. The old e-forum notifications showed the name of the forum in "To" field, as well as in the "Subject" field, enclosed in [brackets], with the post title following, like this:

    NAA Community notifications are addressed slightly differently, with your name in the "To" field. The name of the forum now appears only in the "Subject" field, enclosed in [brackets], with the post title following, like this:

    The important thing to know is that the content of these emails remains the same. Although the email you receive might appear to be addressed only to you, it has been sent to all forum subscribers.

    There are a few other things you should know about the Community notifications.

    • Replying to notifications by email will post your response to the forum for all participants to view. If you wish to respond to an individual, click the link at the bottom of the email (above the disclaimer) to view the message online. From here, click the "Contact" button to send the user a private message. This function is also accessible through each user's profile by clicking "Send user a private message" in the "Options" module in the lower left.

                                

    • When replying to a notification by email, make sure you delete the original message before clicking "Send." This will ensure that you do not post duplicate entries in your forum, and will make it easier for other users to peruse topics and threads.

    Digests:

    As with email notifications, the most obvious change to digests - emailed compilations of all posts made to a particular forum throughout the day - is the way these notices are addressed. The old e-forum digests looked like this, with the name of the forum in both the "To" and "Subject" fields:

    NAA Community digests are addressed slightly differently, with your name in the "To" field, and the forum name only in the "Subject" field:

    The important thing to know is that the content of these emails remains the same. Although the email you receive might appear to be addressed only to you, it has been sent to all forum subscribers.

    As with email notifications, to respond to a particular post in the digest, click the link below the emailed post to view the message online.

    From here, clicking the "Contact" button will allow you to send a private message to the post author. Remember that simply clicking "reply" to the email will post your response to the forum for all participants to view.

    Posting to forums using email:

    Some users might wish to occasionally post to forums using email. This works in much the same that you are used to, but there are a few important changes to note.

    • Users who have previously posted to their forums using email will need to begin updating their address books with the new forum emails. First, it is important to make sure you delete the existing email addresses to avoid accidentally using an outdated one at the risk of losing your post. Once you have deleted all of your old e-forum email addresses, you can update your address book with the new ones, found here in the Community's Shared Files area.
    • Another important change to the forum email system is how it handles file attachments.

    File attachments and file sharing:

    The NAA Community has introduced a new way to engage in file sharing, which eliminates the need for email and makes online document sharing and collaboration convenient and efficient. The Community's Shared Files can easily be associated with forum posts, allowing you to share documents with your audience without the need to send email outside the forum.

    A secondary option for attaching files to posts exists by selecting the "Options" tab while composing your post and uploading a file from your computer. However, this method allows only one file per post, and does not translate to email notifications and digests, so users who do not view your message online will not be aware that a file has been attached. To avoid this problem, we highly recommend taking advantage of the Community's Shared Files feature. Attaching Shared Files to your post will allow you to:

    • attach multiple files to the same post;
    • provide users with direct links to each file, which direct them to each file's details page with options to download the file, mark it as a favorite, contact the file's owner, and more;
    • notify users who view your post via email notification or digest that a file has been attached.

    Using this method, file attachments appear as links within the body of your text. Similarly, users receiving email notifications and digests will be able to view these links and reach your file(s) through the Community's Shared Files area.

    To learn more about using Shared Files in your forum posts, click here to read last week's blog post on the topic.

    PLEASE NOTE: To attach files to your posts, using either method, you must sign-in to NAA Community. Files attached to emailed posts will not appear in the Community or in email notifications and digests.

     

    Please come back to the NAA Community Blog next week for more tips and tricks on using your new Community. And, if you have a topic you'd like to see featured in the coming weeks, please submit it to feedback@naa.org.

    As always, if you need additional help you can visit the NAA Community Help Page, or call 517-366-1200.