NAA mediaXchange : sessions, mediaxchange 11

NAA mediaXchange : sessions, mediaxchange 11http://community.naa.org/blogs/mediaxchange/archive/tags/sessions/mediaxchange+11/default.aspxTags: sessions, mediaxchange 11enCommunityServer 2007.1 (Build: 21119.1142)#NAAmXc11 Opening General Session Announcement http://community.naa.org/blogs/mediaxchange/archive/2011/01/07/naamxc11-opening-general-session-announcement.aspxFri, 07 Jan 2011 21:37:00 GMT870fe572-278e-4e95-9113-c207f92d92a6:19475Lindsey Estes1http://community.naa.org/blogs/mediaxchange/rsscomments.aspx?PostID=19475http://community.naa.org/blogs/mediaxchange/archive/2011/01/07/naamxc11-opening-general-session-announcement.aspx#comments<p><b>OPENING GENERAL SESSION ANNOUNCEMENT!<br /></b><b><br />Q & A with Twitter Co-Founder Biz Stone</b></p> <p>As an information network that connects people to what's most interesting to them, Twitter is transforming communications and has emerged as a significant breaking news platform. Co-founder Biz Stone will discuss what's next for the service, how media companies can leverage the Twitter platform and potential opportunities for third-party publishers.</p> <p>Sponsored by USA WEEKEND Magazine</p> <p><strong>General Information:</strong></p> <p>REGISTRATION DEADLINE FAST APPROACHING! <a class="" href="http://registration.experient-inc.com/ShowNEX111/Default.aspx">Register</a> before January 15, 2011 to save $200 on your registration! </p> <p><strong>Travel Information:</strong></p> <p>Don't forget to make your hotel reservations early to guarantee yourself a room at the Hyatt Regency Dallas.  <strong>To make reservations, please click <a title="here" href="https://resweb.passkey.com/go/NEWS2011" target="_blank">here</a>.  The NAA group rate is $204.00. The hotel cut-off date is Feb. 25, 2011.</strong></p> <p>Airport Transportation Discount: GO Yellow Checker Shuttle is offering discount airport transportation for attendees. For more information please click <a href="http://www.yellowcheckershuttle.com/naa/" target="_blank">here</a>.<b><i></i></b></p> <p>Car Rental Discounts from Hertz: While planning your travel to mediaXchange, use the code CV# 04NN0001 to receive a discount. To book please click <a class="" href="http://link.hertz.com/link.html?id=23530&LinkType=HZLK&TargetType=Homepage&ret_url=www.naa.org">here</a>.<b><i></i></b></p> <p><br /><strong>New This Year! See who you know attending mediaXchange</strong></p> <p>Find out "who" from your contact database of newspaper executives will be attending mediaXchange 2011!  Simply click here <a title="https://www.b2bmetrics.com/mediaXchange" href="https://www.b2bmetrics.com/mediaXchange">https://www.b2bmetrics.com/mediaXchange</a> , choose any of the applications you use the most to manage your contacts (Outlook, Gmail, Yahoo!, Facebook, LinkedIn and others) and login to your account.</p> <p>Your contacts that are already attending mediaXchange will immediately be identified.  You can choose to send them an e-mail message using customizable e-mail templates, plan a time and location to connect at the show, or just see who else will be in Dallas in March.</p> <p>And, once you register, spread the word!  Send your key contacts who have not yet registered a pre-populated message that includes a link to mediaXchange with information on why they cannot afford to miss out.</p> <p><strong>Break-Out Session Spotlights:</strong></p> <p><b>Tablet Strategies <br /></b><b>Saturday, March 26, 2011<br /></b><b>2:00 PM - 3:15 PM </b></p> <p>Tablets are, more and more, being billed as a restart for the industry, especially as dozens of products come into the market. Three newspaper companies that were early adapters in developing iPad apps - Morris, Cox and Freedom - will discuss how their tablet strategies are working, whether users are willing to pay for the content on tablets and how to create a product that's unique from other digital offerings.</p> <p>Speakers: Doug Bennett, Ray Marcano, Michael Romaner</p> <p><b>Reaching Young Readers<br /></b><b>Sunday, March 27, 2011<br /></b><b>8:45 AM - 10:00 AM</b> </p> <p>The news consumption patterns of younger readers - an important audience for the news industry - evolve through six different life cycles, research shows. Further, while they want to be informed, their habits and attitudes differ from those of older readers. Learn how news executives can connect with younger readers through products that deliver the information they want in formats that engage and attract them.</p> <p>Speakers: Rachel Davis Mersey, Christopher Sopher, </p> <p><b>Newspaper Labs Brewing Innovation<br /></b><b>Monday, March 28, 2011<br /></b><b>10:30 AM - 11:30 AM</b> </p> <p>A variety of newspaper companies have committed resources to concocting new ideas and applications for advertisers or developing new products and services for consumers. This session will share some of the innovative ideas and products emerging so far from newspaper "media labs."</p> <p>Speakers: Ron Adams, Brent Hardesty </p> <p>For the full conference schedule and information visit <a class="" href="http://mediaxchange.naa.org/">mediaXchange.naa.org</a></p><img src="http://community.naa.org/aggbug.aspx?PostID=19475" width="1" height="1">sessionsgeneral sessionsmediaxchange 11breakoutstwitterBreakout topics identified for #NAAmXc11http://community.naa.org/blogs/mediaxchange/archive/2010/10/08/breakout-topics-identified-for-naamxc11.aspxFri, 08 Oct 2010 15:37:00 GMT870fe572-278e-4e95-9113-c207f92d92a6:19333Lindsey Estes1http://community.naa.org/blogs/mediaxchange/rsscomments.aspx?PostID=19333http://community.naa.org/blogs/mediaxchange/archive/2010/10/08/breakout-topics-identified-for-naamxc11.aspx#comments<p>NAA's planning for mediaXchange 2011 is in full swing.  The conference will take place in Dallas on March 24-28.</p> <p>We are currently programming the session topics below for mediaXchange 2011.  We could use your help in identifying innovative programs that you've either developed at your newspaper or have heard about from other newspapers.  </p> <p>Next Generation User Engagement<br />Customer Insights<br />Success in Digital Targeting<br />Reaching Young Readers<br />New Newspaper Organization<br />Newspaper Sales Consultants<br />Strategies to Serve Retailers<br />Targeting Small Businesses<br />Print and Digital Integration<br />Tablet Strategies<br />Social Commerce<br />HyperLocal Strategies<br />Social Media Revenue<br />Mobile Innovations<br />Paid Content/Bundle<br />Sunday Circulation Growth<br />Industry All Stars</p> <p>If you have a successful program in any of these areas and would like to share at mediaXchange, please fill out the form <a class="" href="https://mediaxchange.naa.org/call_for_presentations.cfm" target="_blank">here</a> or e-mail <a href="mailto:lindsey.estes@naa.org">lindsey.estes@naa.org</a> with questions!<br /><br />For more information on the conference, please visit <a class="" href="http://mediaxchange.naa.org/" target="_blank">mediaXchange.naa.org</a></p> <p> </p><img src="http://community.naa.org/aggbug.aspx?PostID=19333" width="1" height="1">digitalsocial mediaadvertisingsessionsmediaxchange 11breakouts