<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="http://community.naa.org/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>NAA mediaXchange : advertising, research</title><link>http://community.naa.org/blogs/mediaxchange/archive/tags/advertising/research/default.aspx</link><description>Tags: advertising, research</description><dc:language>en</dc:language><generator>CommunityServer 2007.1 (Build: 21119.1142)</generator><item><title>National research on how audiences use multiple platforms.  Be one of the first to hear the results – and how to to drive revenue.</title><link>http://community.naa.org/blogs/mediaxchange/archive/2011/12/29/multi-media-audiences-cross-platform-insights-session-details-announced.aspx</link><pubDate>Thu, 29 Dec 2011 19:41:00 GMT</pubDate><guid isPermaLink="false">870fe572-278e-4e95-9113-c207f92d92a6:19772</guid><dc:creator>Kevin McCourt</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://community.naa.org/blogs/mediaxchange/rsscomments.aspx?PostID=19772</wfw:commentRss><comments>http://community.naa.org/blogs/mediaxchange/archive/2011/12/29/multi-media-audiences-cross-platform-insights-session-details-announced.aspx#comments</comments><description>&lt;table cellspacing="0" cellpadding="5"&gt;

&lt;tr&gt;
&lt;td colspan="2"&gt;&lt;strong&gt;Multi-Media Audiences/Cross-Platform Insights&lt;/strong&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td&gt;Wednesday, April 4, 2012&lt;/td&gt;
&lt;td align="left"&gt;8:45 AM - 10:00 AM&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td colspan="2"&gt;Venue: Marriott Wardman Park&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td colspan="2"&gt;Room: Breakout B--Lower Level&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;
&lt;td colspan="2"&gt;

&lt;p&gt;This session will share findings from new NAA research on how newspaper audiences use multiple platforms - print, Web, smartphone and tablets -- to access local information and advertising.&amp;nbsp; Find out how you can use these insights to build engaging products and drive revenue.&lt;/p&gt;&lt;/td&gt;&lt;/tr&gt;&lt;/table&gt;
&lt;p&gt;&lt;em&gt;Updated December 29, 2011&lt;/em&gt;&lt;/p&gt;&lt;img src="http://community.naa.org/aggbug.aspx?PostID=19772" width="1" height="1"&gt;</description><category domain="http://community.naa.org/blogs/mediaxchange/archive/tags/advertising/default.aspx">advertising</category><category domain="http://community.naa.org/blogs/mediaxchange/archive/tags/revenue/default.aspx">revenue</category><category domain="http://community.naa.org/blogs/mediaxchange/archive/tags/research/default.aspx">research</category><category domain="http://community.naa.org/blogs/mediaxchange/archive/tags/_2300_naamxc/default.aspx">#naamxc</category></item></channel></rss>