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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Kassi Schmitt The new newspaper model must become digital first and print last. That was the overarching message that John Paton, CEO of Journal Register Co., stressed in the "Newspapers - A Path Forward" session. Both Paton and fellow panelist...
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By Aida Ahmed The mediaXchange 2011 conference kicked off with a look at how Twitter helps disseminate news through a very mobile platform. As NAA Chairman Mark Contreras introduced the first session, he said some of the organization's primary goals...
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OPENING GENERAL SESSION ANNOUNCEMENT! Q & A with Twitter Co-Founder Biz Stone As an information network that connects people to what's most interesting to them, Twitter is transforming communications and has emerged as a significant breaking news...
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