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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Fernando Valdes The "Hyperlocal Strategies" session looked at how news organizations in Miami and Seattle are incorporating user-generated content and contributions from community correspondents. Rick Hirsch, managing editor of The Miami...
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By Aida Ahmed Panelists in the "Increasing Digital Loyalty and Use" session emphasized that three of the most important factors for a news website are how many visitors it draws, how many times they return and how long they stay on it. Chris...
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