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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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Engaging Customers With New Products and Experiences As consumer and advertiser media behaviors continue to shift, newspapers need to be prepared to serve their needs in new ways on new platforms. This session will focus on how newspapers are innovating...
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Two timely pre-conference bonus sessions have been added to NAA mediaXchange, open to all registered for the conference for Monday, April 2, 2012. Marketing to Readers will address the key challenges confronting today’s audience development & circulation...
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What is the deadline to reserve exhibit space for NAA mediaXchange? There is no single deadline - with the booth packages NAA is providing, we have been able to accommodate exhibitors within the week leading up to the event. Of course, there are advantages...
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