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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Varun Saxena The audience learned Thursday that hackathons are not about hacking. They are a method of "creating an environment where, in a compressed set of time, people can rapidly innovate without the day-to-day constraints," said Vijay...
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By Varun Saxena Video is a space worth watching, panelists agreed at this session Thursday. The Wall Street Journal does 4-1/2 to five hours of live video a day, said Alan Murray, deputy managing editor and executive editor, online. The iPhone has made...
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By Drew Grossman Mighty Amazon.com may reach a national audience, but speakers at Thursday's conference promoted applications for reaching local shoppers. Representatives from Find n Save, iCircular and DealChicken shared experiences and best strategy...
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By Madeline Marshall Publishers have incredible opportunities for creative and interactive advertising online to help their customers' brands, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, said in his keynote speech...
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By Sarah Hogue Republican presidential candidate Mitt Romney, speaking in the same room a day after President Barack Obama, criticized Obama and his remarks, and emphasized what he would bring to the Oval Office. After winning primaries in Maryland, the...
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By Tom McParland Four advertisers urged newspapers to market more creatively and transition into charging for online content as the audience for news continues to change. Panelists at this session Wednesday said newspapers should be more open to moving...
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By Kara Rose In a world where Twitter and other social media dominate how consumers get their headlines, news organizations are scrambling to harness those tools as ways to drive traffic to their websites. Brandon Thomas, director of product management...
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By Kara Rose It is no surprise that news content is becoming more digitalized each day, and media outlets are finding new ways to stack digital dimes. Adam Burnham, senior vice president for local digital sales of Digital First Media, said the first step...
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By Varun Saxena From video games to medical exams, newspapers are experimenting in areas loosely related to their traditional function due to the advent of mobile technology. The Oklahoman in Oklahoma City created Pancake Frenzy, a downloadable video...
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By Robert Baird When Barack Obama first addressed the annual Associated Press Luncheon in 2004, he had described himself as a "skinny kid with a funny name" and was an Illinois state senator. Eight years later, with a much larger security detail...
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By Varun Saxena Paid content strategies are "sure as hell better," Chris Peck, editor of the Commercial Appeal in Memphis, told the audience at this session Tuesday afternoon. Before moving toward paid Internet content, revenue at the paper...
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By Dave Nyczepir A panel of publishers shared their digital subscription plan success stories at this session Tuesday afternoon. Moderator Rem Rieder, editor of American Journalism Review, noted the dynamic shift in publications charging for access in...
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By Brooke Auxier The relationship between advertisers and publishers, and changes in technology, were among the main topics at this Newspaper Association of America panel. Though a disconnect exists between advertisers and newspapers, panelists agreed...
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By Robert Baird Last week, a family-run nursery in Wichita, Kan., made $22,000 in sales over just five days, and it has the local newspaper to thank. Sales executives from across the country heard this and other revenue success stories on the first day...
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By Sarah Hogue An economist and marketing analysts from newspapers across the country discussed methods they studied and used for increasing consumer revenue via print and online incentives. Mick Cohen of the San Francisco Chronicle, Matt Lindsay of Mather...
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