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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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Lee Abrams, chief innovation officer for Tribune Co., urged newspapers to have "a little swagger." In the closing session, Abrams spoke with Barbara Cohen, president of Kannon Consulting, about the redesign of the Tribune Co. newspapers and...
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The mediaXchange conference was a fitting venue for NAA President and CEO John F. Sturm to discuss the value of newspapers. In an Op-Ed that appeared in the Las Vegas Review-Journal today, Sturm pointed out that digital revenues have already become an...
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A good summary of the current trends in online classified advertising, with a look five years into the future from Larry Shaw, director of client research with Borrell Associates, during an afternoon session on redefining classifieds. Check out his presentation...
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Management shouldn't assume that just because they have a union contract they can't subcontract work, labor law attorney David Durham said during an afternoon session on outsourcing. "They think that all they can do is take baby steps,"...
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Circulation departments face greater pressure to generate more revenue as ad revenues have declined. During a morning session, three speakers shared ways to grow circulation revenues and reduce expenses. In recent years, USA Today took a closer look at...
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Bill Ostendorf, president of Creative Circle Media Consulting (Booth 1237), and Sean Ammirati, CEO and co-founder of mSpoke, stressed the importance of data and design during the "Better, Faster, More Profitable!" session. "If you can become...
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Following up on an earlier blog post about newspapers using self-service advertising tools from companies at mediaXchange this year, I had the chance to speak with two additional companies in this space today: MultiAd (Booth 2037) and AdLizard (Booth...
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Press and post-press manufacturers at NAA mediaXchange remain optimistic despite the recession. "We are in a transition period," said Thomas S. Stuart, vice president of sales for WIFAG (Booth 929). "Newspapers are evaluating their business...
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Speakers at an afternoon session offered three very different examples of how their newspaper companies reposition its organization's structure. In 2007, the Milwaukee Journal Sentinel began examining its revenues and structure. "We found we...
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It's a fact that everyone loves a good contest, and newspapers are getting into the game by sponsoring contests targeting everyone from doting parents to proud pet owners. At the NAA session, "Link, Search, Play," July Foley of the Statesboro...
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At Tuesday's general session, two newspaper executives from very different markets described the aggressive and controversial steps they are taking to position their companies for the future. Dave Hunke, CEO of the Detroit Media Partnership and publisher...
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Starting a new niche magazine generates a host of questions. What is the target audience? How many pages is it going to be? How often will it publish? What will the distribution be? What will the ad rate be? What kind of paper will it use? At an afternoon...
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The second general session of NAA mediaXchange 2009 features discussion on Future Business Models. Speakers include: Jim Chisholm, Principal, iMedia Advisory Services Ltd David Hunke, CEO, Detroit Media Partnership & Publisher, Detroit Free Press...
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Brent D. Payne, director of search engine optimization for The Tribune Co., offered this advice to newspaper headline writers: Don't get cute. "Googlebot doesn't understand puns. It doesn't get jokes," he said. When editors at metromix...
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Ways to marry content and audience were discussed at a morning session on integrated content. Forum Communications Co. in Fargo, N.C., has built a marketplace based on one-word tags. Editorial now tags all content with one word, giving sales reps a channel...
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