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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Varun Saxena Video is a space worth watching, panelists agreed at this session Thursday. The Wall Street Journal does 4-1/2 to five hours of live video a day, said Alan Murray, deputy managing editor and executive editor, online. The iPhone has made...
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By Varun Saxena From video games to medical exams, newspapers are experimenting in areas loosely related to their traditional function due to the advent of mobile technology. The Oklahoman in Oklahoma City created Pancake Frenzy, a downloadable video...
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Panelists who spoke at the "The Green and Gold of Online Video" session shared some important lessons from the trenches with attendees. While online video advertising offers opportunities for revenue growth, it's not always an easy sell...
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