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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Robert Baird Last week, a family-run nursery in Wichita, Kan., made $22,000 in sales over just five days, and it has the local newspaper to thank. Sales executives from across the country heard this and other revenue success stories on the first day...
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By Sarah Hogue An economist and marketing analysts from newspapers across the country discussed methods they studied and used for increasing consumer revenue via print and online incentives. Mick Cohen of the San Francisco Chronicle, Matt Lindsay of Mather...
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By Fernando Valdes The "Hyperlocal Strategies" session looked at how news organizations in Miami and Seattle are incorporating user-generated content and contributions from community correspondents. Rick Hirsch, managing editor of The Miami...
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By Jeffrey Riley GENERAL SESSION -- "Follow the money." That was the advice given by Gordon Borrell of Borrell Associates Inc. to introduce the topic of finding new ways to reach advertisers through new-media methods at the "Digital Revenue...
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