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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Sarah Hogue An economist and marketing analysts from newspapers across the country discussed methods they studied and used for increasing consumer revenue via print and online incentives. Mick Cohen of the San Francisco Chronicle, Matt Lindsay of Mather...
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By Mai Lyn Ngo The "Digital and Print Fusion - Driving Cross-Media Integration Across the Value Chain" session featured a panel of four media and advertising executives. The panel included Lora Anthony of American Airlines, Stan Richards of...
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By Fernando Valdes Advertisers urged newspapers not to lose focus on print in this digital age during the "Advertising Customer Perspectives" session. Chris Daly, vice president media-ROP/inserts for Macy's, said that contrary to what was...
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