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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Bianca Fortis GENERAL SESSION -- When Grady Burnett joined Facebook in 2009, the Web site had 150 million users. Burnett, director of Global Online Sales and Operations for Facebook, said the site now has 400 million users, many of whom visit daily...
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By Jeffrey Riley GENERAL SESSION -- "Follow the money." That was the advice given by Gordon Borrell of Borrell Associates Inc. to introduce the topic of finding new ways to reach advertisers through new-media methods at the "Digital Revenue...
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By Mike Balducci OPENING GENERAL SESSION -- Being that it's Orlando, President and CEO John Sturm began his address with a relevant analogy: To be successful, an industry needs to be like Disney - continuously evolving. The 2010 mediaXchange conference...
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