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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Fernando Valdes The "Newspaper Labs Brewing Innovation" session featured a look at how some newspaper companies are fostering creativity internally. Ron Adams, vice president of national digital and print advertising for the Philadelphia...
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By Mai Lyn Ngo The "Digital and Print Fusion - Driving Cross-Media Integration Across the Value Chain" session featured a panel of four media and advertising executives. The panel included Lora Anthony of American Airlines, Stan Richards of...
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By Fernando Valdes The New York Times, the most linked and tweeted source in the world, started a new era today (March 28) by seizing control of its content and managing the way its links are used by implementing a highly anticipated paywall. Monday morning's...
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By Fernando Valdes The "Hyperlocal Strategies" session looked at how news organizations in Miami and Seattle are incorporating user-generated content and contributions from community correspondents. Rick Hirsch, managing editor of The Miami...
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By Aida Ahmed Panelists in the "Increasing Digital Loyalty and Use" session emphasized that three of the most important factors for a news website are how many visitors it draws, how many times they return and how long they stay on it. Chris...
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By Lisa Collins Brian Monahan, managing partner of IPG Emerging Media Lab, shared insights about consumer behavior, new technologies and how publishers can better explore the industry's potential in the "Future of Advertising" session. "The...
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By Fernando Valdes Advertisers urged newspapers not to lose focus on print in this digital age during the "Advertising Customer Perspectives" session. Chris Daly, vice president media-ROP/inserts for Macy's, said that contrary to what was...
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By Stephanie Collins Tablets have already created the beginnings of an entirely new market, audience and form of media consumption. Now, the challenge for the media is to provide content for tablets in ways that make the most sense in each of these areas...
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NAA's planning for mediaXchange 2011 is in full swing. The conference will take place in Dallas on March 24-28. We are currently programming the session topics below for mediaXchange 2011. We could use your help in identifying innovative programs...
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