NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

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• #naamxc
• classified advertising
• mobile
• product
• shopping

• Digital Shopping: New products to reach shoppers

  By Drew Grossman Mighty Amazon.com may reach a national audience, but speakers at Thursday's conference promoted applications for reaching local shoppers. Representatives from Find n Save, iCircular and DealChicken shared experiences and best strategy... Posted Apr 05 2012, 01:22 PM by Amanda Knowles with | with no comments Filed under: digital, advertising, mediaXchange, product, shopping

• AdPerfect and Spreed Announce Partnership

  AdPerfect and Spreed Inc. join to offer media publishers a single mobile solution for classifieds and news content. See the release in the mediaXchange 2012 Press Room . Read more about the @adperfect and @spreed announcement, and follow #NAAmxc for ongoing... Posted Nov 10 2011, 10:29 AM by Kevin McCourt with | with no comments Filed under: digital, mobile, advertising, classified advertising, mediaXchange, #naamxc