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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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Bill Ostendorf, president of Creative Circle Media Consulting (Booth 1237), and Sean Ammirati, CEO and co-founder of mSpoke, stressed the importance of data and design during the "Better, Faster, More Profitable!" session. "If you can become...
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At Tuesday's general session, two newspaper executives from very different markets described the aggressive and controversial steps they are taking to position their companies for the future. Dave Hunke, CEO of the Detroit Media Partnership and publisher...
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Panelists who spoke at the "The Green and Gold of Online Video" session shared some important lessons from the trenches with attendees. While online video advertising offers opportunities for revenue growth, it's not always an easy sell...
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If you're taking a wait-and-see attitude on mobile, it's time to rethink that strategy. Panelists at the "Mobile: Revenue, Readers and Reality" session Monday afternoon urged attendees to make some bold moves. "Try a lot of things...
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From Rajeev Goel, CEO and co-founder of PubMatic , a company that helps online publishers optimize their ad revenue: Looking ahead, forecasts for the growth of online advertising are down from the double-digits to single digits for percentage growth....
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