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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Mike Balducci OPENING GENERAL SESSION -- Being that it's Orlando, President and CEO John Sturm began his address with a relevant analogy: To be successful, an industry needs to be like Disney - continuously evolving. The 2010 mediaXchange conference...
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