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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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At Tuesday's general session, two newspaper executives from very different markets described the aggressive and controversial steps they are taking to position their companies for the future. Dave Hunke, CEO of the Detroit Media Partnership and publisher...
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If you're taking a wait-and-see attitude on mobile, it's time to rethink that strategy. Panelists at the "Mobile: Revenue, Readers and Reality" session Monday afternoon urged attendees to make some bold moves. "Try a lot of things...
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