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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Aida Ahmed Panelists in the "Increasing Digital Loyalty and Use" session emphasized that three of the most important factors for a news website are how many visitors it draws, how many times they return and how long they stay on it. Chris...
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By Lisa Collins Brian Monahan, managing partner of IPG Emerging Media Lab, shared insights about consumer behavior, new technologies and how publishers can better explore the industry's potential in the "Future of Advertising" session. "The...
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By Fernando Valdes Advertisers urged newspapers not to lose focus on print in this digital age during the "Advertising Customer Perspectives" session. Chris Daly, vice president media-ROP/inserts for Macy's, said that contrary to what was...
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By Stephanie Collins Tablets have already created the beginnings of an entirely new market, audience and form of media consumption. Now, the challenge for the media is to provide content for tablets in ways that make the most sense in each of these areas...
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NAA's planning for mediaXchange 2011 is in full swing. The conference will take place in Dallas on March 24-28. We are currently programming the session topics below for mediaXchange 2011. We could use your help in identifying innovative programs...
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By Bianca Fortis GENERAL SESSION -- When Grady Burnett joined Facebook in 2009, the Web site had 150 million users. Burnett, director of Global Online Sales and Operations for Facebook, said the site now has 400 million users, many of whom visit daily...
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By Jeffrey Riley GENERAL SESSION -- "Follow the money." That was the advice given by Gordon Borrell of Borrell Associates Inc. to introduce the topic of finding new ways to reach advertisers through new-media methods at the "Digital Revenue...
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By Mike Balducci OPENING GENERAL SESSION -- Being that it's Orlando, President and CEO John Sturm began his address with a relevant analogy: To be successful, an industry needs to be like Disney - continuously evolving. The 2010 mediaXchange conference...
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Don’t miss the General Sessions at mediaXchange How Digital Platforms Are Transforming Marketing- Rishad Tobbacowala, CEO, Denuo “Tobaccowala is… one of the industry's leading media strategists, and that makes him one of the new oracles of Madison...
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mediaXchange is an interesting, cost-efficient way to learn about new revenue opportunities and network with your newspaper media peers. In addition to connecting with the many advertisers attending the conference, mediaXchange is your chance to meet...
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Bill Ostendorf, president of Creative Circle Media Consulting (Booth 1237), and Sean Ammirati, CEO and co-founder of mSpoke, stressed the importance of data and design during the "Better, Faster, More Profitable!" session. "If you can become...
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At Tuesday's general session, two newspaper executives from very different markets described the aggressive and controversial steps they are taking to position their companies for the future. Dave Hunke, CEO of the Detroit Media Partnership and publisher...
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Panelists who spoke at the "The Green and Gold of Online Video" session shared some important lessons from the trenches with attendees. While online video advertising offers opportunities for revenue growth, it's not always an easy sell...
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If you're taking a wait-and-see attitude on mobile, it's time to rethink that strategy. Panelists at the "Mobile: Revenue, Readers and Reality" session Monday afternoon urged attendees to make some bold moves. "Try a lot of things...
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From Rajeev Goel, CEO and co-founder of PubMatic , a company that helps online publishers optimize their ad revenue: Looking ahead, forecasts for the growth of online advertising are down from the double-digits to single digits for percentage growth....
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