|
|
| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
 |
Browse by Tags
All Tags » digital (RSS)
-
|
By Varun Saxena Video is a space worth watching, panelists agreed at this session Thursday. The Wall Street Journal does 4-1/2 to five hours of live video a day, said Alan Murray, deputy managing editor and executive editor, online. The iPhone has made...
|
-
|
By Drew Grossman Mighty Amazon.com may reach a national audience, but speakers at Thursday's conference promoted applications for reaching local shoppers. Representatives from Find n Save, iCircular and DealChicken shared experiences and best strategy...
|
-
|
By Kara Rose It is no surprise that news content is becoming more digitalized each day, and media outlets are finding new ways to stack digital dimes. Adam Burnham, senior vice president for local digital sales of Digital First Media, said the first step...
|
-
|
By Varun Saxena From video games to medical exams, newspapers are experimenting in areas loosely related to their traditional function due to the advent of mobile technology. The Oklahoman in Oklahoma City created Pancake Frenzy, a downloadable video...
|
-
|
By Varun Saxena Paid content strategies are "sure as hell better," Chris Peck, editor of the Commercial Appeal in Memphis, told the audience at this session Tuesday afternoon. Before moving toward paid Internet content, revenue at the paper...
|
-
|
By Dave Nyczepir A panel of publishers shared their digital subscription plan success stories at this session Tuesday afternoon. Moderator Rem Rieder, editor of American Journalism Review, noted the dynamic shift in publications charging for access in...
|
-
|
By Robert Baird Last week, a family-run nursery in Wichita, Kan., made $22,000 in sales over just five days, and it has the local newspaper to thank. Sales executives from across the country heard this and other revenue success stories on the first day...
|
-
|
By Sarah Hogue An economist and marketing analysts from newspapers across the country discussed methods they studied and used for increasing consumer revenue via print and online incentives. Mick Cohen of the San Francisco Chronicle, Matt Lindsay of Mather...
|
-
|
Engaging Customers With New Products and Experiences As consumer and advertiser media behaviors continue to shift, newspapers need to be prepared to serve their needs in new ways on new platforms. This session will focus on how newspapers are innovating...
|
-
|
Digital Sales Executive Pre-Conference Event Monday, April 2, 2012 1:00 PM - 5:00 PM Venue: Marriott Wardman Park This half day pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement...
|
-
|
AdPerfect and Spreed Inc. join to offer media publishers a single mobile solution for classifieds and news content. See the release in the mediaXchange 2012 Press Room . Read more about the @adperfect and @spreed announcement, and follow #NAAmxc for ongoing...
|
-
|
By Fernando Valdes The "Newspaper Labs Brewing Innovation" session featured a look at how some newspaper companies are fostering creativity internally. Ron Adams, vice president of national digital and print advertising for the Philadelphia...
|
-
|
By Mai Lyn Ngo The "Digital and Print Fusion - Driving Cross-Media Integration Across the Value Chain" session featured a panel of four media and advertising executives. The panel included Lora Anthony of American Airlines, Stan Richards of...
|
-
|
By Fernando Valdes The New York Times, the most linked and tweeted source in the world, started a new era today (March 28) by seizing control of its content and managing the way its links are used by implementing a highly anticipated paywall. Monday morning's...
|
-
|
By Fernando Valdes The "Hyperlocal Strategies" session looked at how news organizations in Miami and Seattle are incorporating user-generated content and contributions from community correspondents. Rick Hirsch, managing editor of The Miami...
|
More Posts Next page »
|