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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Drew Grossman Mighty Amazon.com may reach a national audience, but speakers at Thursday's conference promoted applications for reaching local shoppers. Representatives from Find n Save, iCircular and DealChicken shared experiences and best strategy...
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AdPerfect and Spreed Inc. join to offer media publishers a single mobile solution for classifieds and news content. See the release in the mediaXchange 2012 Press Room . Read more about the @adperfect and @spreed announcement, and follow #NAAmxc for ongoing...
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By Mai Lyn Ngo The "Digital and Print Fusion - Driving Cross-Media Integration Across the Value Chain" session featured a panel of four media and advertising executives. The panel included Lora Anthony of American Airlines, Stan Richards of...
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By Lisa Collins Brian Monahan, managing partner of IPG Emerging Media Lab, shared insights about consumer behavior, new technologies and how publishers can better explore the industry's potential in the "Future of Advertising" session. "The...
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NAA's planning for mediaXchange 2011 is in full swing. The conference will take place in Dallas on March 24-28. We are currently programming the session topics below for mediaXchange 2011. We could use your help in identifying innovative programs...
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