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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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Engaging Customers With New Products and Experiences As consumer and advertiser media behaviors continue to shift, newspapers need to be prepared to serve their needs in new ways on new platforms. This session will focus on how newspapers are innovating...
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Digital Sales Executive Pre-Conference Event Monday, April 2, 2012 1:00 PM - 5:00 PM Venue: Marriott Wardman Park This half day pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement...
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Exhibit Space selection for returning (2011) exhibitors, and Sponsorship selection for all is now underway for mediaXchange 2012, April 2-5, at the Marriott Wardman Park, Washington DC. We are pleased to welcome back as Exhibitors and Sponsors: Athlon...
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By Lisa Collins The "Success in Digital Targeting" session revealed that branded media sites have multiple audiences with different goals and that content should be purposed for each user's behavior. Bill Adee, vice president of digital...
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