NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

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• Social media to grow audience

  By Kara Rose In a world where Twitter and other social media dominate how consumers get their headlines, news organizations are scrambling to harness those tools as ways to drive traffic to their websites. Brandon Thomas, director of product management... Posted Apr 05 2012, 08:15 AM by Amanda Knowles with | with no comments Filed under: social media, audience, mediaXchange, growing audience

• The role of the newspaper in the changing news ecosystem... experts give perspective.

  Navigating the Changing News Ecosystem The way news is created, packaged, delivered and consumed has undergone dramatic transformation. New media players are leveraging aggregation tools, social media platforms and mobile technologies to engage news consumers... Posted Jan 31 2012, 08:08 AM by Kevin McCourt with | with no comments Filed under: audience, publishers, content, #naamxc

• "Marketing to Readers" and "Digital Sales Executive" Preconference Sessions added

  Two timely pre-conference bonus sessions have been added to NAA mediaXchange, open to all registered for the conference for Monday, April 2, 2012. Marketing to Readers will address the key challenges confronting today’s audience development & circulation... Posted Jan 18 2012, 08:09 AM by Kevin McCourt with | with no comments Filed under: audience metrics, advertising, advertisers, audience, mediaXchange, naamxc

• Everything mobile. Learn about new and compelling experiences for users, the latest apps and sites- for smartphones and tablets.

  Mobile Product Development Wednesday, April 4, 2012 8:45 AM - 10:00 AM Venue: Marriott Wardman Park Room: Breakout C Mobile products offer unique opportunities to provide new and compelling experiences for users. This session will highlight popular, creative... Posted Dec 29 2011, 01:49 PM by Kevin McCourt with | with no comments Filed under: mobile, audience, #naamxc

• Digital Revenue Ideas: Sell Your Audience #NAAmxc10

  By Jeffrey Riley GENERAL SESSION -- "Follow the money." That was the advice given by Gordon Borrell of Borrell Associates Inc. to introduce the topic of finding new ways to reach advertisers through new-media methods at the "Digital Revenue... Posted Apr 12 2010, 02:14 PM by Amanda Knowles with | with 1 comment(s) Filed under: digital, audience, revenue, naa mediaxchange 10

• Arizona Republic and Cincinnati Enquirer Share Success Stories for Increasing Circulation and Print Readership

  Arizona Republic and Cincinnati Enquirer Share Success Stories for Increasing Circulation and Print Readership Newspaper marketing executives from the Cincinnati Enquirer, Arizona Republic and New York Times Regional Media Group will be sharing strategies... Posted Mar 01 2010, 10:12 AM by Lindsey Estes with | with no comments Filed under: circulation revenue, mediaXchange 10, sessions, audience, programming

• Why Audience and Circulation Professionals Should Attend NAA’s mediaXchange 2010

  To: All Audience Development and Circulation Professionals Re: Why You Should Attend NAA mediaXchange 2010 From: John Murray, Vice President of Audience Development The mediaXchange 2010 program has come together into a terrific package for Audience and... Posted Feb 10 2010, 12:52 PM by Lindsey Estes with | with 1 comment(s) Filed under: audience metrics, circulation revenue, mediaXchange 10, sessions, audience, programming, circulation

• Steve Wagenlander, Post and Courier talks about why HE is attending mediaXchange 2010

  Steve Wagenlander, Post and Courier, Director of Audience Development Why do you believe it’s important for newspaper executives to attend mediaXchange? In these tough economic times, the oppotunities to network with other newspaper industry leaders is... Posted Feb 03 2010, 11:10 AM by Lindsey Estes with | with 2 comment(s) Filed under: audience metrics, mediaXchange 10, sessions, audience, circulation

• 7 Reasons Audience & Circulation Professionals Should Attend NAA's mediaXchange 2010

  7 Reasons Audience & Circulation Professionals Should Attend NAA's mediaXchange 2010 1. Prepare for the Sweeping ABC and Audience Metrics Changes - learn the "nuts and bolts" on the new ABC qualification rules and reporting formats presented... Posted Jan 15 2010, 11:06 AM by Lindsey Estes with | with no comments Filed under: audience metrics, circulation revenue, mediaXchange 10, sessions, audience, programming, circulation