NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

Browse by Tags

• #naamxc
• advertisers
• advertising
• audience
• Audience-FAX
• circulation
• circulation revenue
• classified
• content
• daily deals
• digital targeting
• exhibitors
• mediaXchange
• mediaXchange 09
• mediaXchange 10
• naamxc
• programming
• sessions

• "Marketing to Readers" and "Digital Sales Executive" Preconference Sessions added

  Two timely pre-conference bonus sessions have been added to NAA mediaXchange, open to all registered for the conference for Monday, April 2, 2012. Marketing to Readers will address the key challenges confronting today’s audience development & circulation... Posted Jan 18 2012, 08:09 AM by Kevin McCourt with | with no comments Filed under: audience metrics, advertising, advertisers, audience, mediaXchange, naamxc

• NAA mediaXchange 2012 welcomes returning exhibitors and sponsors.

  Exhibit Space selection for returning (2011) exhibitors, and Sponsorship selection for all is now underway for mediaXchange 2012, April 2-5, at the Marriott Wardman Park, Washington DC. We are pleased to welcome back as Exhibitors and Sponsors: Athlon... Posted Oct 11 2011, 07:53 AM by Kevin McCourt with | with no comments Filed under: audience metrics, advertising, exhibitors, circulation, classified, daily deals, digital targeting, content, #naamxc

• Why Audience and Circulation Professionals Should Attend NAA’s mediaXchange 2010

  To: All Audience Development and Circulation Professionals Re: Why You Should Attend NAA mediaXchange 2010 From: John Murray, Vice President of Audience Development The mediaXchange 2010 program has come together into a terrific package for Audience and... Posted Feb 10 2010, 12:52 PM by Lindsey Estes with | with 1 comment(s) Filed under: audience metrics, circulation revenue, mediaXchange 10, sessions, audience, programming, circulation

• Steve Wagenlander, Post and Courier talks about why HE is attending mediaXchange 2010

  Steve Wagenlander, Post and Courier, Director of Audience Development Why do you believe it’s important for newspaper executives to attend mediaXchange? In these tough economic times, the oppotunities to network with other newspaper industry leaders is... Posted Feb 03 2010, 11:10 AM by Lindsey Estes with | with 2 comment(s) Filed under: audience metrics, mediaXchange 10, sessions, audience, circulation

• 7 Reasons Audience & Circulation Professionals Should Attend NAA's mediaXchange 2010

  7 Reasons Audience & Circulation Professionals Should Attend NAA's mediaXchange 2010 1. Prepare for the Sweeping ABC and Audience Metrics Changes - learn the "nuts and bolts" on the new ABC qualification rules and reporting formats presented... Posted Jan 15 2010, 11:06 AM by Lindsey Estes with | with no comments Filed under: audience metrics, circulation revenue, mediaXchange 10, sessions, audience, programming, circulation

• Measuring—and Defining—Audience

  “Audience” is a word you’ll hear a lot of in Vegas this week: how to deliver it, how to measure it and how to generate revenue from it. “Newspapers are evolving, and our audience metrics are evolving too,” Gary Meo, senior vice president of print and... Posted Mar 10 2009, 01:25 PM by Amanda Knowles with | with no comments Filed under: mediaXchange 09, Audience-FAX, audience metrics