NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

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• Digital Shopping: New products to reach shoppers

  By Drew Grossman Mighty Amazon.com may reach a national audience, but speakers at Thursday's conference promoted applications for reaching local shoppers. Representatives from Find n Save, iCircular and DealChicken shared experiences and best strategy... Posted Apr 05 2012, 01:22 PM by Amanda Knowles with | with no comments Filed under: digital, advertising, mediaXchange, product, shopping

• Rothenberg: "If we build it, they will come"

  By Madeline Marshall Publishers have incredible opportunities for creative and interactive advertising online to help their customers' brands, Randall Rothenberg, president and CEO of the Interactive Advertising Bureau, said in his keynote speech... Posted Apr 05 2012, 11:17 AM by Amanda Knowles with | with 2 comment(s) Filed under: advertising, mediaXchange, IAB

• "Marketing to Readers" and "Digital Sales Executive" Preconference Sessions added

  Two timely pre-conference bonus sessions have been added to NAA mediaXchange, open to all registered for the conference for Monday, April 2, 2012. Marketing to Readers will address the key challenges confronting today’s audience development & circulation... Posted Jan 18 2012, 08:09 AM by Kevin McCourt with | with no comments Filed under: audience metrics, advertising, advertisers, audience, mediaXchange, naamxc

• Politics. Newspapers. Advertising. Learn how to capture political spending.

  No Debate: How to Capture Political Dollars Thursday, April 5, 2012 11:30 AM - 12:30 PM Venue: Marriott Wardman Park Room: Breakout B--Lower Level As the late House Speaker Tip O'Neill loved to say, "All politics is local." 2012 is expected... Posted Dec 29 2011, 02:01 PM by Kevin McCourt with | with no comments Filed under: sales, advertising, #naamxc, Political

• National research on how audiences use multiple platforms. Be one of the first to hear the results – and how to to drive revenue.

  Multi-Media Audiences/Cross-Platform Insights Wednesday, April 4, 2012 8:45 AM - 10:00 AM Venue: Marriott Wardman Park Room: Breakout B--Lower Level This session will share findings from new NAA research on how newspaper audiences use multiple platforms... Posted Dec 29 2011, 01:41 PM by Kevin McCourt with | with no comments Filed under: advertising, revenue, research, #naamxc

• AdPerfect and Spreed Announce Partnership

  AdPerfect and Spreed Inc. join to offer media publishers a single mobile solution for classifieds and news content. See the release in the mediaXchange 2012 Press Room . Read more about the @adperfect and @spreed announcement, and follow #NAAmxc for ongoing... Posted Nov 10 2011, 10:29 AM by Kevin McCourt with | with no comments Filed under: digital, mobile, advertising, classified advertising, mediaXchange, #naamxc

• Update: Monday, October 24, 2011

  Additional Hosted Advertisers have committed to host meetings: News America, Kohl's, Bridgestone, Macy's, ATT and ACG. Bankrate, Publisher's Circulation Fulfillment, CIPS Marketing Group, Second Street, Marketing G2 and Software Consulting... Posted Oct 24 2011, 03:36 PM by Kevin McCourt with | with no comments Filed under: advertising, #naamxc, NAA mediaxchange

• NAA mediaXchange adds four exhibitors.

  And more returning exhibitors have selected space for NAA mediaXchange 2012: AdMall (Sales Development Services) Affinity Express Content That Works MediaSpan Media Software Booth selection is open to new companies Monday, Octobe 17, noon CT. See the... Posted Oct 13 2011, 10:54 AM by Kevin McCourt with | with no comments Filed under: advertising, exhibitors, exhibition, content, mediaXchange, #naamxc

• New commitments for NAA mediaXchange 2012

  NewsAmerica has confirmed they will be participating at NAA mediaXchange with Hosted Advertiser meeting rooms and the Roundtable Discussions . Total spending from committed advertisers tops $2.2 billion (NAA estimate of 2010 spending based on Kantar Media... Posted Oct 12 2011, 10:50 AM by Kevin McCourt with | with no comments Filed under: advertising, advertisers, sessions, #naamxc

• NAA mediaXchange 2012 welcomes returning exhibitors and sponsors.

  Exhibit Space selection for returning (2011) exhibitors, and Sponsorship selection for all is now underway for mediaXchange 2012, April 2-5, at the Marriott Wardman Park, Washington DC. We are pleased to welcome back as Exhibitors and Sponsors: Athlon... Posted Oct 11 2011, 07:53 AM by Kevin McCourt with | with no comments Filed under: audience metrics, advertising, exhibitors, circulation, classified, daily deals, digital targeting, content, #naamxc

• Move to digital is crucial for survival - #NAAmXc11

  By Mai Lyn Ngo The "Digital and Print Fusion - Driving Cross-Media Integration Across the Value Chain" session featured a panel of four media and advertising executives. The panel included Lora Anthony of American Airlines, Stan Richards of... Posted Mar 28 2011, 03:40 PM by Amanda Knowles with | with no comments Filed under: digital, advertising, mediaxchange 11, NAA mediaXchange 11, newspapers, print, integration, fusion, integrated solution

• Monahan on future of advertising: ‘The newspaper has the influencers’ - #NAAmXc11

  By Lisa Collins Brian Monahan, managing partner of IPG Emerging Media Lab, shared insights about consumer behavior, new technologies and how publishers can better explore the industry's potential in the "Future of Advertising" session. "The... Posted Mar 27 2011, 06:52 PM by Amanda Knowles with | with 1 comment(s) Filed under: digital, advertising, mediaxchange 11, NAA mediaXchange 11, emerging media, future of advertising, newspaper

• Breakout topics identified for #NAAmXc11

  NAA's planning for mediaXchange 2011 is in full swing. The conference will take place in Dallas on March 24-28. We are currently programming the session topics below for mediaXchange 2011. We could use your help in identifying innovative programs... Posted Oct 08 2010, 10:37 AM by Lindsey Estes with | with 1 comment(s) Filed under: digital, social media, advertising, sessions, mediaxchange 11, breakouts

• mediaXchange Preview: The New 'Normal' - How Media, Advertisers Are Adapting to Today's Consumer

  General Session: Wednesday, April 14, 2010 Time: 10:30AM - Noon The New "Normal" - How Media and Advertisers Are Adapting to Today's Consumer Just what is the new "normal?" And where does traditional media fit in an environment... Posted Mar 31 2010, 10:24 AM by Beth Lawton with | with 2 comment(s) Filed under: advertising, advertisers, speakers, general sessions

• Advertiser Power Dinners are coming to mediaXchange 2010

  mediaXchange is the most cost efficient way to meet with all of your customers in one trip. All of the advertisers below will be holding private meetings during the conference, attending the Power Dinners on Tuesday evening (more information below) and... Posted Dec 17 2009, 10:04 AM by Lindsey Estes with | with no comments Filed under: advertising, mediaXchange 10, advertisers