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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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By Fernando Valdes The "Newspaper Labs Brewing Innovation" session featured a look at how some newspaper companies are fostering creativity internally. Ron Adams, vice president of national digital and print advertising for the Philadelphia...
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By Mai Lyn Ngo The "Digital and Print Fusion - Driving Cross-Media Integration Across the Value Chain" session featured a panel of four media and advertising executives. The panel included Lora Anthony of American Airlines, Stan Richards of...
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By Fernando Valdes The New York Times, the most linked and tweeted source in the world, started a new era today (March 28) by seizing control of its content and managing the way its links are used by implementing a highly anticipated paywall. Monday morning's...
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By Fernando Valdes The "Hyperlocal Strategies" session looked at how news organizations in Miami and Seattle are incorporating user-generated content and contributions from community correspondents. Rick Hirsch, managing editor of The Miami...
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By Stephanie Collins The "Social Media" session explored how newspapers have used these platforms to raise traffic flow to news websites, increase revenue and facilitate sharing of information. Jodi Gersh, manager of social media at Gannett...
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By Aida Ahmed Panelists in the "Increasing Digital Loyalty and Use" session emphasized that three of the most important factors for a news website are how many visitors it draws, how many times they return and how long they stay on it. Chris...
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By Lisa Collins The "Success in Digital Targeting" session revealed that branded media sites have multiple audiences with different goals and that content should be purposed for each user's behavior. Bill Adee, vice president of digital...
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By Lisa Collins Brian Monahan, managing partner of IPG Emerging Media Lab, shared insights about consumer behavior, new technologies and how publishers can better explore the industry's potential in the "Future of Advertising" session. "The...
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By Fernando Valdes Advertisers urged newspapers not to lose focus on print in this digital age during the "Advertising Customer Perspectives" session. Chris Daly, vice president media-ROP/inserts for Macy's, said that contrary to what was...
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By Kassi Schmitt Connecting with younger readers today continues to be an ongoing struggle for the newspaper industry. According to Northwestern University Assistant Professor Rachel Davis Mersey and " Younger Thinking " blogger Christopher...
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By E'Lyn Taylor The "Targeting Small Businesses" session focused on today's hyperlocal world. Tim Condon, director of new ventures/digital for The Washington Post, talked about " Service Alley ," a new program that helps consumers...
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By Stephanie Collins Tablets have already created the beginnings of an entirely new market, audience and form of media consumption. Now, the challenge for the media is to provide content for tablets in ways that make the most sense in each of these areas...
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By Andy Garcia Smartphone technology has newspapers trying to push their mobile presence, but experts warned against playing the field without having a game plan. In the "Mobile Innovations" session, Will Sullivan of journerdism.com said that...
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By Kassi Schmitt The new newspaper model must become digital first and print last. That was the overarching message that John Paton, CEO of Journal Register Co., stressed in the "Newspapers - A Path Forward" session. Both Paton and fellow panelist...
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By Aida Ahmed Panelists in the Social Commerce breakout session all agreed: There is still time for newspapers to get in on money-making daily deals. Newspapers are competing in a new arena of advertising with online coupons, according to Mike Coleman...
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