NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

January 2012 - Posts

• The role of the newspaper in the changing news ecosystem... experts give perspective.

  Navigating the Changing News Ecosystem   The way news is created, packaged, delivered and consumed has undergone dramatic transformation. New media players are leveraging aggregation tools, social media platforms and mobile technologies to engage news consumers in new ways.  What is newspapers’ role in this new ecosystem and how do they support their investment in original content creation?  This panel will offer perspectives from senior executives from Newspapers, NewsRight, Flipboard, Newser and Huffington Post/The Blaze.   Betsy Morgan  Michael Wolff David Westin   Updated January 31, 2012 Posted Jan 31 2012, 08:08 AM by Kevin McCourt with no comments Filed under: audience, publishers, content, #naamxc

• How are newspapers innovating to maximize digital platforms? Learn this and more April 2-5, Washington DC.

  Engaging Customers With New Products and Experiences As consumer and advertiser media behaviors continue to shift, newspapers need to be prepared to serve their needs in new ways on new platforms. This session will focus on how newspapers are innovating to maximize digital platforms and more deeply engage traditional and new customers.  One of the many program sessions confirmed. Updated January 26, 2012 Posted Jan 26 2012, 11:29 AM by Kevin McCourt with 1 comment(s) Filed under: digital, advertisers, digital targeting, naamxc

• "Marketing to Readers" and "Digital Sales Executive" Preconference Sessions added

  Two timely pre-conference bonus sessions have been added to NAA mediaXchange, open to all registered for the conference for Monday, April 2, 2012. Marketing to Readers will address the key challenges confronting today’s audience development & circulation professionals including how retain today’s multiplatform readers and the latest product launches for acquiring new audiences. this pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement for immediate revenue generation. Digital Sales Executive Program this half day pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement for immediate revenue generation. Get the details at mediaXchange.naa.org - and register now! Updated January 18, 2012 Posted Jan 18 2012, 08:09 AM by Kevin McCourt with no comments Filed under: audience metrics, advertising, advertisers, audience, mediaXchange, naamxc

• What is the deadline to reserve exhibit space for NAA mediaXchange?

  What is the deadline to reserve exhibit space for NAA mediaXchange? There is no single deadline - with the booth packages NAA is providing, we have been able to accommodate exhibitors within the week leading up to the event. Of course, there are advantages to committing early, including: More selection of specific location on the exhibit floor, Company Profile in the mediaXchange Preview, published in partnership with Editor & Publisher in their March issue - deadline January 13 for listings or full page ads, Complimentary lead retrieval scanner based on availability Opportunity to begin networking and setting appointments with attendees as the register, using mediaXchange Connect::Network Receive the pre-registration report and list weekly More weeks of exposure on the conference website and other promotions http://mediaxchange.naa.org/ Updated January 6, 2012 Posted Jan 06 2012, 03:26 PM by Amanda Knowles with no comments Filed under: mediaXchange, naamxc, exhibit, register