| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.
Everything mobile. Learn about new and compelling experiences for users, the latest apps and sites- for smartphones and tablets.
|Mobile Product Development|
|Wednesday, April 4, 2012
||8:45 AM - 10:00 AM|
|Venue: Marriott Wardman Park|
|Room: Breakout C|
Mobile products offer unique opportunities to provide new and compelling experiences for users. This session will highlight popular, creative and intriguing mobile products - apps and Web sites on smartphones and tablets - that can help newspapers excite their audience.
Updated December 30, 2011
Dec 29 2011, 01:49 PM
About Kevin McCourt
Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange.
Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program.
Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.