NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

December 2011 - Posts

• Video: The Sequel. Monetizing the video platform has been challenging – a variety of approaches to be presented April 5

  Video: The Sequel Thursday, April 5, 2012 11:30 AM - 12:30 PM Venue: Marriott Wardman Park Room: Breakout A--Lower Level While many newspapers have successfully integrated video into their digital products, monetizing that platform has been challenging.  This session will offer a variety of approaches to supporting video investments and what to expect in the near future. Updated January 3, 2012 Posted Dec 29 2011, 02:02 PM by Kevin McCourt with no comments Filed under: video, integrated content, #naamxc

• Politics. Newspapers. Advertising. Learn how to capture political spending.

  No Debate: How to Capture Political Dollars Thursday, April 5, 2012 11:30 AM - 12:30 PM Venue: Marriott Wardman Park Room: Breakout B--Lower Level As the late House Speaker Tip O'Neill loved to say, "All politics is local." 2012 is expected to be a bonanza year for political spending. With a variety of media options to pitch to local candidates, it could be a great opportunity for newspapers to reap the benefits. Hear successful strategies to capture political spending. Updated January 9, 2012   Posted Dec 29 2011, 02:01 PM by Kevin McCourt with no comments Filed under: sales, advertising, #naamxc, Political

• Smartphones. Location Based Advertising. Learn from newspaper media companies offering these options in their market.

  Location-Based Opportunities Wednesday, April 4, 2012 4:00 PM - 5:15 PM Venue: Marriott Wardman Park Room: Breakout B--Lower Level The explosion in smartphone adoption is opening up opportunities to provide geographically relevant information and advertising.  Find out how newspaper media companies are taking advantage of this developing capability. Updated January 9, 2012 Posted Dec 29 2011, 01:57 PM by Kevin McCourt with no comments Filed under: mobile, #naamxc, Location-Based

• Monetizing Mobile – Successes and Innovation driving new revenue. Participate at NAA mediaXchange 2012 and learn.

  Mobile Revenue Strategies Wednesday, April 4, 2012, 10:15 AM - 11:30 AM Mobile device penetration continues to skyrocket and newspapers' mobile audience has grown along with it.  But monetizing the audience has been a challenge.  This session will highlight a variety newspaper successes and innovation in driving new revenue on mobile platforms. Updated January 29, 2012 Posted Dec 29 2011, 01:52 PM by Kevin McCourt with no comments Filed under: mobile, innovation, #naamxc

• Everything mobile. Learn about new and compelling experiences for users, the latest apps and sites- for smartphones and tablets.

  Mobile Product Development Wednesday, April 4, 2012 8:45 AM - 10:00 AM Venue: Marriott Wardman Park Room: Breakout C Mobile products offer unique opportunities to provide new and compelling experiences for users.   This session will highlight popular, creative and intriguing mobile products - apps and Web sites on smartphones and tablets - that can help newspapers excite their audience.  Updated December 30, 2011 Posted Dec 29 2011, 01:49 PM by Kevin McCourt with no comments Filed under: mobile, audience, #naamxc

• National research on how audiences use multiple platforms. Be one of the first to hear the results – and how to to drive revenue.

  Multi-Media Audiences/Cross-Platform Insights Wednesday, April 4, 2012 8:45 AM - 10:00 AM Venue: Marriott Wardman Park Room: Breakout B--Lower Level This session will share findings from new NAA research on how newspaper audiences use multiple platforms - print, Web, smartphone and tablets -- to access local information and advertising.  Find out how you can use these insights to build engaging products and drive revenue. Updated December 29, 2011 Posted Dec 29 2011, 01:41 PM by Kevin McCourt with no comments Filed under: advertising, revenue, research, #naamxc

• Digital Sales Executive Pre-Conference Event

  Digital Sales Executive Pre-Conference Event Monday, April 2, 2012  1:00 PM - 5:00 PM Venue: Marriott Wardman Park This half day pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement for immediate revenue generation. Sessions will include: Digital Advertiser/Agency Panel: What our customers are buying and how can newspaper media gain share in the digital world. An interactive session designed to help newspapers develop the value proposition more fully. Inventory Optimization: How are newspapers faring in an RTB (Real Time Buying) world? How are newspapers dealing with networks? What sorts on approaches are being taken to maximize inventory use? Newspaper Best Practices Panel: This idea session is designed to show some creative approaches that are working for newspapers selling digital applications. We hope that attendees will see ideas they can adapt for their own markets to immediately generate revenue.  "The View"  Coffee Klatch with the Experts: This session, based on the TV show, will feature an interactive discussion between customers and digital newspaper execs that probes needs and perspectives. This fun session will dig deeply into motivations and perspective and get our "studio" audience involved. mediaXchange 2012 Registration Required. Updated December 28, 2011   Posted Dec 28 2011, 01:35 PM by Kevin McCourt with no comments Filed under: digital, digital targeting, #naamxc

• Offer products or services to newspapers? Request booth by 12-31-11 for free lead retrieval. #NAAmXc

  The eXchange at NAA mediaXchange 2012 If you offer products, services, solutions or partnerships to the newspaper media industry, being a part of this annual marketplace is your opportunity to reach senior newspaper executives -- decision makers. NAA mediaXchange 2011 Participation: 594 Newspaper Executives representing 254 newspaper media companies. 101 Advertising Decision Makers representing 40 buyers/agencies. 308 Exhibitor and Sponsor representatives representing 98 newspaper industry suppliers and partners Review the 2012 participation in detail, see other companies already committed on the "real time" floorplan, and see exhibit options and rates.  Reserve booth space online, or contact Kevin McCourt, 571-366-1055 by December 31 and receive free lead retreival services! Updated December 20, 2011. Posted Dec 20 2011, 09:32 AM by Kevin McCourt with no comments

• NAA mediaXchange 2012: Exhibitor Press Release

  Associate Member Saxotech makes announcement  Read about the latest Saxotech Mediaware Center announcement in the NAA mediaXchange 2012 Press Room.  Confirmed mediaXchange exhibitors are encouraged to post news of interest through the Services Center. Updated December 15, 2011. Posted Dec 15 2011, 08:11 AM by Kevin McCourt with no comments Filed under: #naamxc, NAA mediaxchange

• Save $200 on mediaXchange 2012 registration.

  Register today and save!  There is one month left for NAA members to register for mediaXchange 2012 for $845 -- that is $200 off the regular registration rate of $1045.  Take a few minutes today to register, and be a part of the pre-conference conversation with mediaXchange Connect: Network.  See rates, and REGISTER online or by fax.  Offer expires January 15, 2012. Updated December 15, 2011 Posted Dec 15 2011, 07:52 AM by Kevin McCourt with no comments

• Quick Facts

  NAA mediaXchange 2012 "By The Numbers"  04-02-12 - 04-05-12: Dates for NAA mediaXchange 2012, Washington DC 26: Associate Members committed as Sponsors and Exhibitors 3 Billion: Dollars invested in newspaper media by the committed Hosted Advertisers (2010 spending). 45: Industry executives already registered.  100: Years of Cherry Blossoms.  NAA mediaXchange 2012 is being held during the Centennial National Cherry Blossom Festival  219: Dollars, the discounted rate for registered attendees at the historic Marriott Wardman Park Hotel. 200: Dollars you can save over the onsite registration rate. 40: Days left for that "Early Early" discount (expired January 15, 2012) 1:Thing to do - Register Now! Updated December 6, 2011 Posted Dec 06 2011, 01:19 PM by Kevin McCourt with no comments Filed under: networking, mediaXchange, #naamxc