Digital Sales Executive Pre-Conference Event
Monday, April 2, 2012 1:00 PM - 5:00 PM
Venue: Marriott Wardman Park
This half day pre-conference meeting will focus on digital revenue growth and feature ideas and strategies attendees can take home and implement for immediate revenue generation. Sessions will include:
Digital Advertiser/Agency Panel: What our customers are buying and how can newspaper media gain share in the digital world. An interactive session designed to help newspapers develop the value proposition more fully.
Inventory Optimization: How are newspapers faring in an RTB (Real Time Buying) world? How are newspapers dealing with networks? What sorts on approaches are being taken to maximize inventory use?
Newspaper Best Practices Panel: This idea session is designed to show some creative approaches that are working for newspapers selling digital applications. We hope that attendees will see ideas they can adapt for their own markets to immediately generate revenue.
"The View" Coffee Klatch with the Experts: This session, based on the TV show, will feature an interactive discussion between customers and digital newspaper execs that probes needs and perspectives. This fun session will dig deeply into motivations and perspective and get our "studio" audience involved.
mediaXchange 2012 Registration Required.
Updated December 28, 2011