NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

NAA mediaXchange adds four exhibitors.

And more returning exhibitors have selected space for NAA mediaXchange 2012:

• AdMall (Sales Development Services)
• Affinity Express
• Content That Works
• MediaSpan Media Software

Booth selection is open to new companies Monday, Octobe 17, noon CT.

See the Exhibit Rates and Options, Sponsorship and Advertising Opportunities, and Tentative Conference Program online.

About Kevin McCourt

Kevin McCourt is Vice President, Member Services and Events at Newspaper Association of America. He serves as a resource to newspaper and associate members, oversees mediaXchange. Prior to his current position, he held positions at NAA including VP Associate Member Services, VP Advertising and Exhibition Sales, director, real estate and online classified advertising; and director of operations, RealFind USA, a for-profit real estate advertising aggregation program. Prior to joining NAA, McCourt held positions of increasing responsibility at newspaper companies in circulation; marketing and new media; representing over 30 years experience in the newspaper media industry.