NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

October 2011 - Posts

• Update: Monday, October 24, 2011

  Additional Hosted Advertisers have committed to host meetings:  News America, Kohl's, Bridgestone, Macy's, ATT and ACG. Bankrate, Publisher's Circulation Fulfillment, CIPS Marketing Group, Second Street, Marketing G2 and Software Consulting Services have selected exhibit space. Thanks to our "early-early" registrants who are taking advantage of the $200 discount from the regular rate (expires January 15, 2012). Visit the NAA mediaXchange 2012 website - mediaXchange.naa.org - for all the details, and to sign up to attend, exhibit or sponsor.   Posted Oct 24 2011, 03:36 PM by Kevin McCourt with no comments Filed under: advertising, #naamxc, NAA mediaxchange

• NAA mediaXchange adds four exhibitors.

  And more returning exhibitors have selected space for NAA mediaXchange 2012: AdMall (Sales Development Services) Affinity Express Content That Works MediaSpan Media Software Booth selection is open to new companies Monday, Octobe 17, noon CT. See the Exhibit Rates and Options, Sponsorship and Advertising Opportunities, and Tentative Conference Program online.   Posted Oct 13 2011, 10:54 AM by Kevin McCourt with no comments Filed under: advertising, exhibitors, exhibition, content, mediaXchange, #naamxc

• New commitments for NAA mediaXchange 2012

  NewsAmerica has confirmed they will be participating at NAA mediaXchange with Hosted Advertiser meeting rooms and the Roundtable Discussions.  Total spending from committed advertisers tops $2.2 billion (NAA estimate of 2010 spending based on Kantar Media data). Exhibtors and Sponsors confirming Tuesday October 10 include: Adicio Adpay (Celebrating their tenth year!) Cinesport Ebyline ICANON Pongrass Newspaper Systems The Conference Schedule (tentative) and Call for Presentations are posted on the conference website. Follow NAA mediaXchange 2012 on Twitter!  #NAAmXc Posted Oct 12 2011, 10:50 AM by Kevin McCourt with no comments Filed under: advertising, advertisers, sessions, #naamxc

• NAA mediaXchange 2012 welcomes returning exhibitors and sponsors.

  Exhibit Space selection for returning (2011) exhibitors, and Sponsorship selection for all is now underway for mediaXchange 2012, April 2-5, at the Marriott Wardman Park, Washington DC.  We are pleased to welcome back as Exhibitors and Sponsors: Athlon Media (Ribbon Cutting) Brainworks Software ("Footprints" and Directional Floor Markers) Burrelles Luce  CCI (Badge Lanyards) Legacy.com Saxotech Technavia Press The Media Audit (Dessert in The eXchange) The primary contact at each 2011 exhibit/sponsoring company should have received full information to take advantage of priority selection. If you have any questions, please contact Kevin.McCourt@naa.org , 571-366-1055. Follow the action at http://mediaxchange.naa.org/floor_map1.cfm , or follow via Twitter #NAAmXc       Posted Oct 11 2011, 07:53 AM by Kevin McCourt with no comments Filed under: audience metrics, advertising, exhibitors, circulation, classified, daily deals, digital targeting, content, #naamxc

• NAA mediaXchange 2012 - plans are underway!

  NAA mediaXchange 2012 will be April 2-5, at the Marriott Wardman Park hotel, Washington D.C.  As is our tradition in presidential election years, we are meeting in conjunction with the American Society of News Editors, and anticipate having the leading presidential candidates as luncheon speakers. The tentative conference schedule has been published, and the call for presentations is open. Priority Booth Selection for returning exhibitors begins Monday, October 10.  Sponsorship opportunities have been posted, though many are "on hold" for returning 2011 sponsors, through Friday October 7. To date, seventeen hosted advertisers have committed to participate in the popular roundtables and private meetings.  Combined, these companies invested over $1.5 billion in newspaper media in 2010 (Source: NAA estimates based on Kantar Media data). Registration will open late October.  Check back for updates, send any questions or suggestions to mediaXchange@naa.org. Posted Oct 06 2011, 12:57 PM by Kevin McCourt with no comments Filed under: mediaXchange, #naamxc