NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

February 2011 - Posts

• #NAAmXc11 : The eXchange information, hotel reservations and free webinar

  mediaXchange 2011 March 25-28, 2011 Dallas, TX NAA introduced mediaXchange as the annual event to bring newspaper executives together with peers; experts from the newspaper media and other industries; and the Associate Members who offer products, services and partnerships to support the business. A key element is The eXchange: Exchange (n), a marketplace for ideas, products and services to be offered and received, often limited to members.* Over 80 NAA Associate member companies support mediaXchange. These companies commit time, capital and energy to develop products and services for the industry and The eXchange is their annual showcase. More than a traditional exhibit hall, The eXchange features new ideas and partnerships, as well as a means to maintain longstanding relationships. A combination of advance planning and serendipity can work together to help you identify resources for growth and success at your newspaper media company. *From dictionary.com Register before March 4 to save $100! Advance Planning The mediaXchange online floor plan and directory offers profiles for all participating companies – you can search by company name, keyword, or product category. Click to open detailed company profiles, and email to send inquiries or set appointments. The mediaXchange program will be available hard-copy with your registration materials, and online as an e-edition. This is your best resource to review exhibitor information and make plans to visit many during the three days of The eXchange. Each day, social events are held in The eXchange – Landmark Ballroom. See below for details. These meals and social functions are included in your registration, and provide a great time to visit exhibitors and network informally. Beyond the social events, The eXchange is open all day – for your list of “must see” exhibitors. Time between sessions, or when there is not a breakout of interest, is well spent getting the latest ideas from the industry. Serendipity With dozens of first time exhibitors, new products and services from long time industry partners and representatives working with many companies in and outside the newspaper media business, you are sure to pick up ideas and start relationships if you make the time. Try to allow at least an hour each day to visit companies in The eXchange, take ideas back home to your colleagues, and thank our Associate Members for investing time, and financial resources, to make NAA mediaXchange a great event. A few minutes of your time and a sincere “thanks for being here” make a big difference! Event sponsors make a significant difference in the quality and quantity of speakers, meals, events and amenities at NAA mediaXchange – they will be wearing white SPONSOR ribbons on their badges, please give them an extra Thank You.   The Social Events Schedule in The eXchange Friday, March 25 5:15 PM - Ribbon Cutting sponsored Athlon Sports, with special guest former   Dallas Cowboy and Hall of Famer Randy White. Autographs following - see  Athlon Sports, Booth 401. Immediately following, Opening Reception, sponsored by host newspaper, The  Dallas Morning News Saturday, March 26 7:30 AM - Breakfast sponsored by Monster Worldwide Noon - Lunch, sponsored by Publishing Group of America 5:30 PM – Reception, sponsored by Saxotech, Booth 209 Sunday, March 27 7:30 AM – Breakfast sponsored by NRS Media 1:40 PM – Dessert, sponsored by The Media Audit, Booth 500 5:15 PM – Reception, sponsored by Travidia, Booth 606    For information contact Kevin McCourt    Important Hotel Information Hyatt Regency Dallas 300 Reunion Boulevard Dallas, TX (214) 651-1234 Reservation Website The hotel is sold-out Thursday, March 24, 2011.  There is availability beginning Friday, March 25, 2011. To make reservations at the Hyatt, please click here.  If you are being told the hotel is sold-out, try searching for a room with two double beds, and you will see availability. The NAA group rate is $204.00. The hotel cut-off date is Feb. 25, 2011. If you are trying to book a suite, please contact Lindsey Estes at Lindsey.Estes@naa.org or 571-366-1041. mediaXchange webinar Are you a first time attendee to mediaXchange? Are you debating whether this conference is right for you? Do you want to know what is happening while at the conference?  Join us for this free webinar so we can answer all of your questions. Date:  Monday, February 28, 2011  Time:  1:00 PM - 2:00 PM EST Space is limited. Reserve your Webinar seat now After registering you will receive a confirmation email containing information about joining the Webinar.   Posted Feb 17 2011, 10:48 AM by Lindsey Estes with no comments

• Important information for #NAAmXc11! mediaXchange webinar and hotel information

  Important information!  mediaXchange webinar and hotel information  FREE mediaXchange webinar! Are you a first time attendee to mediaXchange? Are you debating whether this conference is right for you? Do you want to know what is happening while at the conference?  Join us for this free webinar so we can answer all of your questions. Date:  Monday, February 28, 2011    Time:  1:00 PM - 2:00 PM EST Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/943120186 After registering you will receive a confirmation email containing information about joining the Webinar.   Important Hotel Information The Hyatt is sold-out Thursday, March 24, 2011.  There is availability beginning Friday, March 25, 2011. To make reservations at the Hyatt, please click here.  The NAA group rate is $204.00. The hotel cut-off date is Feb. 25, 2011. If you are trying to book a suite, please contact Lindsey Estes at Lindsey.Estes@naa.org or 571-366-1041. For Thursday, March 24, 2011 hotel reservations, please contact the Magnolia Hotel.  The Magnolia Hotel is 4 blocks from the Hyatt and will provide a complimentary shuttle to the Hyatt.        Posted Feb 10 2011, 01:34 PM by Lindsey Estes with 1 comment(s)

• #NAAmXc11 Updates

  mediaXchange 2011 March 25-28, 2011 Dallas, TX                                                                 The eXchange Ribbon Cutting Friday, March 25, 2011 Join Hall of Fame former Dallas Cowboy Randy White to kick-off the begining of mediaXchange 2011! At 6-4, 265 pounds and one of the strongest (bench presses 501 pounds) and toughest (111 career sacks) defensive tackles ever to play the game, Randy White was dubbed "Manster- part-man and part-monster" by teammate Charlie Waters.  Opposing quarterbacks, who unsuccessfully scrambled to avoid his reckless abandon, were quick to understand why. During Randy's 14 year tenure with the World Champion Dallas Cowboys, he was selected All Pro 8 times, was a Pro Bowl selection 9 times and played in 3 Super Bowls.  After his outstanding performance in Super Bowl XII, he was selected as a Super Bowl MVP, a coveted honor bestowed to less than 45 players in the history of the NFL. Sponsored by Athlon Media                                 Early Bird Registration Deadline: March 4, 2011 Register before March 4, 2011 to save $100 on your registration mediaXchange.naa.org Travel Information to Dallas Hotel Information: The hotel is sold-out Thursday, March 24, 2011.  There is availability beginning Friday, March 25, 2011. Don't forget to make your hotel reservations early to guarantee yourself a room at the Hyatt Regency Dallas. The NAA group rate is $204.00. The hotel cut-off date is Feb. 25, 2011. Click here to make your Hotel Reservations online. Car Rental Discounts from Hertz: While planning your travel to mediaXchange, use the code CV# 04NN0001 to receive a discount. www.hertz.com/ Airport Transportation Discount: GO Yellow Checker Shuttle is offering discount airport transportation for attendees. For more information please click here.                                  See who you know attending mediaXchange Find out "who" from your contact database of newspaper executives will be attending mediaXchange 2011! Simply click here, choose any of the applications you use the most to manage your contacts (Outlook, Gmail, Yahoo!, Facebook, LinkedIn and others) and login to your account. NEW Break-Out Sessions Announced! Ask the Industry Experts Panel Saturday, March 26, 2011 3:30 PM - 5:15 PM                                 A team of newspaper executives will gather for an informal, interactive Q&A session, answering your questions on a range of industry issues and facilitating discussions among session attendees.  Whether you work at a large metro or small market publication, you can join your colleagues to gain and share insights on print and digital strategies and tactics.                                  Digital Ideas Session Monday, March 28, 2011 10:30 AM - 11:30 AM                                 The founder of LocalMediaInsider, Alisa Cromer, will offer up best practices and suggestions for digital revenue opportunities that newspapers can use now and then lead a sharing session for attendees. LocalMediaInsider provides reports on everything from developing niche sites to emerging metrics to group deal offerings. Advertiser Update: Advertiser Roundtables! Advertising Roundtables Saturday, March 26, 2011 3:30 PM - 5:15 PM                                              The Advertising Roundtables are your opportunity to meet face-to-face with many of your largest customers.  It's your opportunity to give these important customers your latest market data brochure and share any new programs and developments in your market.  It's also your opportunity to learn what's being planned in their company . . . what are their priorities. The format is simple and productive. A large room is set with tables and an advertiser is at each table. Each table seats 10 people. You can move from table to table to listen to advertiser needs, plans, changes and to ask questions about strategy and thinking. The information you can take from this session alone will pay for your investment in mediaXchange.                                                                             The eXchange: Products, Services, Partnerships and Solutions for the newspaper media industry. Over thirty companies have already committed to participate at mediaXchange 2011 as exhibitor and sponsors. Offering a wide range of products, services and business models, long time industry suppliers will be present alongside many new and first time participants. The eXchange will be primarily in the Landmark Ballrooms, along with many of the social and meal functions for attendees and exhibitor representatives. From the Opening Reception Friday evening March 25 through the closing Reception with Exhibitors Sunday, mediaXchange attendees can get new ideas, consider products and services to support and grow their business and nurture both new and long term relationships with key industry suppliers. To review the participating companies, their services and begin to make appointments to maximize time at The eXchange, use the interactive directory and floorplan. For exhibit and sponsorship opportunities, visit mediaXchange.naa.org or contact Kevin McCourt, NAA Vice President Associate Member Services, 571-366-1055 or by email, Kevin.McCourt@naa.org. Posted Feb 03 2011, 02:08 PM by Lindsey Estes with 1 comment(s)