OPENING GENERAL SESSION ANNOUNCEMENT!
Q & A with Twitter Co-Founder Biz Stone
As an information network that connects people to what's most interesting to them, Twitter is transforming communications and has emerged as a significant breaking news platform. Co-founder Biz Stone will discuss what's next for the service, how media companies can leverage the Twitter platform and potential opportunities for third-party publishers.
Sponsored by USA WEEKEND Magazine
REGISTRATION DEADLINE FAST APPROACHING! Register before January 15, 2011 to save $200 on your registration!
Don't forget to make your hotel reservations early to guarantee yourself a room at the Hyatt Regency Dallas. To make reservations, please click here. The NAA group rate is $204.00. The hotel cut-off date is Feb. 25, 2011.
Airport Transportation Discount: GO Yellow Checker Shuttle is offering discount airport transportation for attendees. For more information please click here.
Car Rental Discounts from Hertz: While planning your travel to mediaXchange, use the code CV# 04NN0001 to receive a discount. To book please click here.
New This Year! See who you know attending mediaXchange
Find out "who" from your contact database of newspaper executives will be attending mediaXchange 2011! Simply click here https://www.b2bmetrics.com/mediaXchange , choose any of the applications you use the most to manage your contacts (Outlook, Gmail, Yahoo!, Facebook, LinkedIn and others) and login to your account.
Your contacts that are already attending mediaXchange will immediately be identified. You can choose to send them an e-mail message using customizable e-mail templates, plan a time and location to connect at the show, or just see who else will be in Dallas in March.
And, once you register, spread the word! Send your key contacts who have not yet registered a pre-populated message that includes a link to mediaXchange with information on why they cannot afford to miss out.
Break-Out Session Spotlights:
Saturday, March 26, 2011
2:00 PM - 3:15 PM
Tablets are, more and more, being billed as a restart for the industry, especially as dozens of products come into the market. Three newspaper companies that were early adapters in developing iPad apps - Morris, Cox and Freedom - will discuss how their tablet strategies are working, whether users are willing to pay for the content on tablets and how to create a product that's unique from other digital offerings.
Speakers: Doug Bennett, Ray Marcano, Michael Romaner
Reaching Young Readers
Sunday, March 27, 2011
8:45 AM - 10:00 AM
The news consumption patterns of younger readers - an important audience for the news industry - evolve through six different life cycles, research shows. Further, while they want to be informed, their habits and attitudes differ from those of older readers. Learn how news executives can connect with younger readers through products that deliver the information they want in formats that engage and attract them.
Speakers: Rachel Davis Mersey, Christopher Sopher,
Newspaper Labs Brewing Innovation
Monday, March 28, 2011
10:30 AM - 11:30 AM
A variety of newspaper companies have committed resources to concocting new ideas and applications for advertisers or developing new products and services for consumers. This session will share some of the innovative ideas and products emerging so far from newspaper "media labs."
Speakers: Ron Adams, Brent Hardesty
For the full conference schedule and information visit mediaXchange.naa.org