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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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Symposium Information and New Advertisers to attend #NAAmXc11
Promotion, planning and program development are in full swing for the 2011 mediaXchange conference and exhibition, March 24-28 at the Hyatt Regency in Dallas.
Advertisers are continuing to confirm participation at mediaXchange.
mediaXchange is the most cost efficient way to meet with all of your customers in one trip. Advertisers below will be holding private meetings during the conference from 8:00 a.m.- 5:00 p.m. Saturday-Monday.
Macy's, Sports Authority, Planet Retail, Radio Shack, News America, Best Buy, Bon Ton, Tires Plus, Staples, NSA, TJX, ACG, Novus, Target, JCPenney, Family Dollar Stores, Lowe's, BI-LO, Vertis, AT&T, Walgreens, Kohl's, and more to come....
New this year to mediaXchange! The NAA Classified and Circulation Symposiums!
The 2011 Classified Symposium will spend a full day on re-energizing key marketplaces to grow revenue. How do newspapers in all their forms, re-populate, re-store, and re-focus on marketplaces that we can "own"? Sessions will drill down into what we can do in Real Estate, Obituaries, Automotive, Recru itment and more. The day will draw upon the expertise of our partners, our customers and our colleagues to explore what is being done, what needs to be done and how to grow business in today's reality.
Symposium registration includes a half day of mediaXchange programming on Sunday, March 27 and a full day of symposium programming on Monday, March 28, 2011.
The Circulation Symposium focus is on the marketing issues confronting circulation and audience professionals and finding solutions. The topics will range from digital developments to enhancements in managing the subscriber life cycle to proven paid content strategies and how they impact print. ABC Directors and staff will address the changing metrics and newspapers executives will share how there are adapting to these opportunities. Their will be idea sharing on revenue enhancement initiatives, networking and a healthy discussion covering apps to bundling strategies to single copy operational issues to cross platform promotions. Join the discussion, explore solutions, and contribute your ideas on building audience across platforms. Learn from colleagues that have experienced success in sessions ranging from Sunday circulation growth to launching opt-in products. Benefit from a concentrated focus on the key audience and revenue issues and leave with ideas you can implement in your market.
Symposium registration includes the symposium programming on Friday, March 25 and a half day of mediaXchange programming on Saturday, March 26.
For more information on the conference, visit http://mediaxchange.naa.org/
The eXchange participation is growing day by day.
The companies below have confirmed participation in mediaXchange 2011. Visit mediaXchange.naa.org to see where in The eXchange they will be located!
Athlon Media, MediaSpan, Publishers Circulation Fulfillment, Inc., Digimarc Corporation, AdPay, Inc., MultiAd, Miles 33, Bankrate, Inc., Marketing G2, AdMall / Sales, Development Services Inc., Shoom Inc., Software Construction Company, Data Sciences, Inc., Software Consulting Services, LLC, Affinity Express, Tecnavia Press Inc., Adicio, ProtecMedia, ICANON, Local.com, SAXOTECH, Inc., Legacy.com, The Media Audit, Audit Bureau of Circulations, Monster.com, Brainworks Software, Athlon Media, BurrellesLuce, CCI Europe, Morcor Solutions Inc., AdPerfect and Pongrass Newspaper Systems.
Published
Oct 25 2010, 01:37 PM
by
Lindsey Estes
About Lindsey Estes
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