| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.
General Session spotlight for mediaXchange
Don’t miss the General Sessions at mediaXchange
How Digital Platforms Are Transforming Marketing- Rishad Tobbacowala, CEO, Denuo“Tobaccowala is… one of the industry's leading media strategists, and that makes him one of the new oracles of Madison Avenue…. With a sterling track record, Tobaccowala is first among the new stars of ad agencies.” – BusinessWeek
||Rishad’s perspective: |
They used to say “speed kills”. In the digital industry lack of speed is the killer. Move fast or don’t move at all.
I have seen businesses saved and businesses poached away by firms that could provide a new way of understanding the marketplace. Something that is so obvious and yet not obvious. If we are living in an age where consumers are in control, understanding them is critical.
Transforming a Brand: A Case Study of Success- Jeff Hayzlett, CMO, Kodak
“A new style of CMO has arrived. …While Mr. Hayzlett, 48, is certainly not the only social-media-maven CMO, he is one of the more visible and active. BizTechDay named him a top-20 Twitter All-Star for business, and he's one of the 100 or so executives followed on ExecTweets . …. But while Mr. Hayzlett has been untraditional, as critics charge, he's also been effective.” – Ad Age
We're spurred by innovation, and what I mean by that is by our transformation from a company that was rooted in our film and imaging heritage into now a more classic digital company. In the last five years we've shifted 75% of our revenues into digital products and services.
Get to the value proposition. Get to promoting the product. Deliver on the promise to the customer is how you build the brand.
Driving Innovation- Ilya Prokopoff, Partner, IDEO“From its inception, IDEO has been a force in the world of design. It has designed hundreds of products and won more design awards over the past decade than any other firm. Yet by showing global corporations how to change their organizations to focus on the consumer, IDEO is becoming much more than a design company. Indeed, it is now a rival to the traditional purveyors of corporate advice: the management consulting companies such as McKinsey, Boston Consulting, and Bain.” – Institute for Human-Centered Design
We read everywhere about rapid and constant change and, therefore, the increasing unpredictability of the future. And yet, we have seen little in the way of tools and methods to manage that change effectively and proactively. The tools of traditional business planning start with the assumptions that maintaining the current state is the best strategy and that incremental growth is a satisfactory outcome. What if we can no longer base our future business on what has happened in the past?
Customer Straight Talk
In addition, a panel of media experts will share their insights on the changing roles and value positions for local media and how newspapers and their portfolio can best adapt to compete and win back share. The panel will include speakers from : phd, Brand Science, resolution media, NOVUS, Business Intelligence and Outdoor Media Group.
Early Bird Registration ends THIS FRIDAY!
Make sure you register now to save $100 off your registration.
Mar 04 2010, 09:48 AM
Hotel reservations can be booked now. Use Group/Convention Code NAA to secure our special $209 rate. Please note that the discounted rate is available for registered attendees and exhibitor staff only. MARCH 15, 2010 is the deadline to book your hotel and be guaranteed this low rate.
About Lindsey Estes