| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.
See why Mark Whitaker, Strategic Research Consultant, The Kansas City Star is attending mediaXchange 2010
See why Mark Whitaker, Strategic Research Consultant, The Kansas City Star is attending mediaXchange 2010:
- Why do you believe it’s important for newspaper executives to attend mediaXchange? Newspaper executives should attend mediaXchange to meet with other newspaper professionals, suppliers and advertisers and to learn best practices and what's coming in the near future.
- Why are you personally attending the conference? While at mediaXchange, I capture a variety of ideas to bring back to my colleagues to make an impact in the coming year.
- What sessions/speakers/exhibitors do you plan on attending and meeting with? Why? I am especially interested in hearing the keynote address by Jeffrey Hayzlett, Eastman Kodak chief marketing officer. He's leading the way for a company and industry that had to evolve to keep up with changing needs; recently, he was quoted as saying ...
"The big opportunity for marketers lies in rethinking the value that their products, technologies and services bring to customers. In almost all cases, it should come down to answering this question: Does our marketing clearly communicate what our products deliver to help customers grow their businesses?"
"I'm also looking forward to the Ideas Exchange at the end of the conference where different newspapers share best practices and what's worked for them in the past year."
Feb 19 2010, 03:59 PM
About Lindsey Estes