NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

Revenue, Advertisers, Revenue, Advertisers

Budget dollars are precious for all of us these days. Making certain that NAA’s annual mediaXchange conference is worth your investment is obviously key for all of us planning the event. As this year’s Orlando event comes together, you should know that it is looking better than ever.

If you haven’t decided on coming, or need to sell someone on approval, consider these points:

Advertisers: We will have in excess of two dozen advertisers represented at this year’s event. There is no more cost-efficient way to see your customers than this annual event. They are travelling to Orlando to see you. There will be unique opportunities for you to engage with these customers:

Staples, Inc., Centro, Walgreens, Best Buy, Tires Plus, Home Depot, RadioShack, Kohls, Target, BonTon Stores, ACG- representing JCPenney, Sports Authority, Bed, Bath and Beyond, Michaels and PETCO, EPMG, Carat, NSA media, Horizon Media, Valassis, Novus, TJX Companies, Vertis Communications, Macy's, NewsAmerica, JCPenney, Meijer and more to come...

Roundtables: The most popular feature of the NAA conference for years is the Advertiser Roundtables session, scheduled for two hours on Wednesday afternoon. We plan on four rotations of 30-minute sessions, allowing you ample opportunity to see customers.

Private meeting rooms: NAA has supplied advertisers with private, registered attendee-only rooms for you and your advertisers to schedule and meet. Gone are the uncomfortable coffee shop meetings. Make appointments with your advertisers now. Typically, these are 30 minute sessions. Many advertisers are bringing up to seven people, yet these rooms will be busy. Do remember that you must be registered to get in.

Power Dinners: On Tuesday night, NAA has moved this member favorite event to mediaXchange. As always, Power Dinners are fun and informative. There will be 20 tables of customers at dinner at the Orlando Hilton. Each table will have a guest of honor advertiser for you to meet and socialize with. After each course of the meal, the guest will move to a new table. You’ll get to know several customers better. The newspapers at each table are obviously restricted, so sign up early. When you have registered for the conference you can sign up to participate.

Sessions: Aided by a terrific planning committee of your peers, NAA has a stellar group of sessions that address the topics you want explored. We guarantee you will get ideas that you can implement when you get home that more than pay for your attendance. For example:

Small Business Revenue Development -The key to growing our business will be to tap into new revenue from smaller accounts, and the key to growing those accounts is having the appropriate products and a relatively low cost of acquisition. This session looks at ways newspapers are successfully doing both.

Building Marketplaces to Drive Revenue - This session will offer a variety of new scalable, sustainable programs for enhancing existing marketplaces (formerly known as “classified”) and creating new ones resulting in meaningful revenue for newspapers.

Social Media: Making Money At It - There is no hotter topic in the media world these days than Social Media, but how do media companies make money in it? Social media experts inside and outside the industry will share their strategies for monetizing these emerging platforms.

Preprints: Maintaining and Growing the Franchise - Many newspaper executives believe that preprints, which comprise nearly half of retail ad expenditures, are at risk. This session will explore new, scalable print and online solutions that will provide increased ROI for advertisers and recommendations for how your newspaper can take advantage of these new opportunities.

Digital Revenue Ideas Session - This session will present at least a dozen interesting, innovative, digitally-based programs that are producing real revenue for newspapers, You will leave this session with new ideas you can implement in your own market.

Mobile Marketing: Beyond the Banner Ad - Mobile marketing is the next frontier and holds great opportunities for newspapers. This session will feature successful strategies for growing revenue with new tools, apps and mobile marketing campaigns that are integrated to grow both print and online revenue.

E-Readers and E-Revenue - Technologically, e-readers have come a long way in the past year. But the business model for newspapers that put content on the devices has a long way to go. Learn about the current state of e-reader revenue, advertisements and more from experts working in this new area.

And those are just the break-out sessions!

General Sessions: Multiple sessions will have relevance to those of us who drive revenue this year.

Monday’s keynote speaker Rashid Tobaccowala, CEO of Denuo, is one of the agency world’s most visionary executives. He understands what is, what’s coming and how revenue streams come from the latest innovations, not to mention, where we fit in. Do not miss this session.

Jeff Hayzlet, CMO of Kodak is one of the nation’s most sought after speakers. There is no better success story than that of Jeff transforming an old brand into a progressive one. Jeff is one of the most dynamic speakers you’ll ever hear and he is looking at how Kodak can help newspapers. Do not miss this Tuesday keynote session.

If you think that agency panels typically berate us for what we are not doing, this session will be refreshing. Our Wednesday general session will feature former newspaper executive and present Novus President Dave Murphy. With experience on both sides of the table, Dave is bringing a variety of Omnicom companies to the session to talk about how we can all win together.

And there's the networking — you'll find others whose have found successful solutions after facing similar challenges to you. Not only will you be able to benefit from their experiences and expertise now, but you can build lasting relationships for sharing in the future.

Registration is open for mediaXchange 2010, April 11-14, in Orlando.

Go to NAA’s mediaXchange site and select the most compelling programs for you so you can quickly make your own list of reasons, excluding the weather, why your newspaper needs to be represented in Orlando. Register early and make this an even better investment. Early bird registration will save you $100.00

Thank you for your support,

Mort Goldstrom

Newspaper Association of America ®
4401 Wilson Boulevard, Suite 900, Arlington, VA 22203-1867
571•366•1045
mort.goldstrom@naa.org

About Lindsey Estes