NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

January 2010 - Posts

• NEW advertisers, sessions and speaker ALERT

  Just released programming sessions: Classified Idea session- Growing Revenue in Marketplaces. An ideas session. Shareable, scalable, sustainable ideas that will pay for your trip. A panel discussion full of new approaches and implemented ideas are shared. This session is your chance to take home that one idea that can make you money tomorrow. This session is sure to pay for your trip.  The following speakers will be sharing new ideas: Leslie Giallombardo from Gannett, Everton Weeks from Morris Communications, Pat Royal from the Miami Herald, Sandy Glover from McClatchy, Rebecca Bradner from the Las Vegas Review, Jamie Flaws from the Minneapolis Star Tribune and Bill Cummings from Freedom Communications. Social Media: Making Money at It- There is no hotter topic in the media world these days than Social Media, but how do we make money in it? That is the question this session deals with. Understand the landscape and see how newspapers are going for the gold. Preprints: Maintaining and Growing the Franchise- Many people that preprints, nearly half of retail ad revenue is at risk these days. What do we do about maintaining and growing this critical part of our industry’s revenue? Listen as industry leaders discuss scalable solutions. Speakers will include:  Steve Bernard (McClatchy), Colleen Brewer (Gannett), Doug Thomas (Tribune) and Chris Hendricks (McClatchy) New Advertiser ALERT- Macy's will be joining us in Orlando. Also, ACG will be at mediaXchange representing JCPenney, The Sports Authority, Bed, Bath, & Beyond, Michaels and Petco   Looking for the most up to date information on mediaXchange speakers and programming sessions?  Visit http://mediaxchange.naa.org/schedule.cfm  to see what you can learn this year! Posted Jan 21 2010, 04:57 PM by Lindsey Estes with 3 comment(s) Filed under: classified advertising, mediaXchange 10, advertisers, speakers, sessions, programming, preprint

• 7 Reasons Audience & Circulation Professionals Should Attend NAA's mediaXchange 2010

  7 Reasons Audience & Circulation Professionals Should Attend NAA's mediaXchange 2010 1. Prepare for the Sweeping ABC and Audience Metrics Changes - learn the "nuts and bolts" on the new ABC qualification rules and reporting formats presented in forums so you can return to your newspaper with a plan for shaping a strategy for long-term growth and abilities to "tell your story" to advertisers and readers.  There will be workshops as well as strategic sessions. 2. Build Audience and Retain Readers - Find the latest opportunities and success stories of target marketing by applying behavioral targeting and e-marketing for selling subscriptions and retaining readers, while lowering your costs. 3. Drive Circulation Revenue with Successful Pricing Strategies- Learn about the formulas that have worked in maximizing revenue and retaining readers.   4. E-readers, E-replicas and the Future of Mobile Applications- A closer look at successful applications of e-replica editions and what you need to know on developing e-reader technology and economics. 5. Prepare for the Changes About to Occur - Sessions will look at not only what's happening today in audience development strategies but what needs to be in place tomorrow to be structured for the challenges of identifying audiences, marketing across platforms and delivering content in print and digitally. 6. Niche products that build audiences and revenue- This is where the revenue growth is occurring and the session is about developing and marketing "opt-in and opt-out products" across platforms that work for advertisers. 7. Distribution Alliances & Partnerships- Share best practices in outsourcing, in sourcing and sales/distribution partnerships.  Develop the right partnerships and choose the best vendor to improve your cost effectiveness and providing services that will retain readers. And there's the networking--you'll find others who have found successful solutions after facing similar challenges as you.  Not only will you be able to benefit from their experiences and expertise now, but you can build lasting relationships for sharing in the future. Attend the Audience focused sessions for ideas you can use today and tomorrow to improve your operating effectiveness today and grow reader generated revenue and also enjoy the more strategic sessions to help broaden your thinking in preparing for tomorrow's business model. See the full conference program schedule here Posted Jan 15 2010, 11:06 AM by Lindsey Estes with no comments Filed under: audience metrics, circulation revenue, mediaXchange 10, sessions, audience, programming, circulation

• NAA mediaXchange Update

  mediaXchange is an interesting, cost-efficient way to learn about new revenue opportunities and network with your newspaper media peers. In addition to connecting with the many advertisers attending the conference, mediaXchange is your chance to meet new people and learn about opportunities that will boost your newspaper’s digital media revenue. The trip will pay for itself in the knowledge you gain! mediaXchange has lots of programming for the digital media executive! Digital Media session topics include: Opportunities with E-Readers and Other Emerging Devices Digital Media Revenue Ideas Session 10 Technology Trends Growing Revenue through Mobile Innovations Leveraging Social Media Solutions Hear from Kodak’s Jeff Hazelet! Jeff Hazelet is responsible for Kodak's worldwide marketing operations, including the design and implementation of all marketing strategies, investments, policies, and processes. Kodak is one of the many companies that have successfully navigated a major transition from a print to a digital world. According to a recent AdAge.com article, Kodak tapped “influential bloggers, Twitterers and Facebookaholics to move the needle” for its recent “Time to Smile” branding campaign. Five Things Digital Media Executives should do at mediaXchange 2010 Attend the sessions focusing on digital media revenue growth. Several digital media sessions last year were standing-room-only and received very positive reviews. Budget your time wisely at mediaXchange, so you have time to learn how others are growing revenue in these challenging times. In addition, be sure to check out sessions in the revenue and audience track, too! Attend our keynote sessions. In addition to Jeff Hazelet, hear from Ilya Prokopoff of Ideo, Rishad Tobaccowala of Denuo and other compelling speakers. Spend some time on the show floor learning about new partnership opportunities – dozens of companies are sending representatives to mediaXchange for the first time ever! Many of these vendors have a lot of knowledge and information about what is working beyond what they are selling. See the list here. Make time to network. Renew old acquaintances, make new ones, commiserate, share and celebrate. There is no place else where so many digital media executives colleagues congregate. Those conversations you have in the hallway between sessions, at breakfast or over dinner can be priceless! Ask a lot of questions. Write some of them down before you come. Of course, you’ll have many more once you arrive, but write down 10 you’d love to get answered before you attend, and you are more likely to get good answers! Posted Jan 06 2010, 11:18 AM by Lindsey Estes with no comments Filed under: digital, digital advertising, mediaXchange 10

• New exhibitors to attend mediaXchange 2010

  mediaXchange welcomes returning exhibitors AdPerfect and RAM – Research and Analysis of Media.  We also welcome new exhibitors ObjectSeek, Outbrain, Weather Central, Digimarc Corporation and Mobiletech. Visit mediaXchange.naa.org for more updates and registration information Posted Jan 04 2010, 10:52 AM by Lindsey Estes with no comments Filed under: mediaXchange10, exhibitors, exhibition