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| NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital. |
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Jeff Hayzlet, CMO and VP Eastman Kodak to speak at NAA's mediaXchange 2010
Jeff Hayzlet, CMO and VP Eastman Kodak to speak at NAA's mediaXchange 2010
Jeff is responsible for Kodak's worldwide marketing operations, including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for strategy and planning, marketing programs, marketing network operations, brand development and management, business development, and corporate sponsorships. He is also responsible for the company's corporate communications, public relations and public affairs organizations.
Jeff has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing.
Among numerous other leadership positions in the marketing industry, Jeff is currently chairman of the board of directors of the Business Marketing Association. He has nearly 25 years of international marketing, sales, and customer relations management experience. He joined Kodak in April 2006 as chief marketing officer and vice president of the graphic communications group.
Read more information about Jeff at http://www.lipsticking.com/2009/06/the-buzz-going-around-in-our-city-rochester-ny-was-todays-keynote-presentation-by-jeff-hayzett-cmo-and-vp-of-eastman-koda.html
Published
Dec 01 2009, 03:09 PM
by
Lindsey Estes
About Lindsey Estes
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