NAA mediaXchange

NAA mediaXchange is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming designed to generate results. The conference is designed to provide valuable ideas and insights to help newspaper professionals grow audience and revenue for their print and digital products. Sessions highlight leading-edge thinking about media strategies, successes in product and revenue development, new ideas and innovation inside and outside the industry, and tactics and techniques to employ in print and digital.

December 2009 - Posts

• Advertiser Power Dinners are coming to mediaXchange 2010

  mediaXchange is the most cost efficient way to meet with all of your customers in one trip. All of the advertisers below will be holding private meetings during the conference, attending the Power Dinners on Tuesday evening (more information below) and hosting a table during the roundtables on Wednesday afternoon. Register Now! Staples, Inc., Walgreens, Best Buy, Tires Plus, Home Depot, Radio Shack, Kohls, Target, BonTon Stores, ACG, EPMG, Carat, NSA media, Horizon Media Valassis, Novus, TJX Companies, Vertis Communications, Safeway, News America and more! Have dinner with your advertisers on Tuesday, April 13, 2010 during NAA’s annual mediaXchange. The immensely popular NAA “Power Dinners” have moved to mediaXchange and will be available to conference registrants on a first come first serve basis. This year, the “Power Dinners” will offer a brand new feature format called “Revolutions.” During the dinner, from one course of the meal to the next, our honored guests will move to different tables allowing them and you to meet with more advertisers during this fun social event. The price of the dinner, available to member newspaper conference registrants only, is $65.00. These dinners have traditionally sold out, so reserve your seat now by registering for the conference at mediaxchange.naa.org. Imagine telling your boss who you had dinner with in Orlando. Ten Things Advertising Executives Should do at MediaXchange 2010 Sign up early for the Tuesday evening “Power Dinner” with your advertising customers. Very limited availability and first come first served to meet socially with 20 of your advertisers at one event. Attend the Wednesday afternoon roundtable sessions with advertisers. This is the most popular session annually so come early and be prepared. Advertisers this year are being provided with private suites for one on one meetings with newspapers. We expect 20-25 advertisers to use this new approach to individual meetings. Make appointments in advance for times with these customers. Sessions. They are good. Try to budget your time at mediaxchange so you can learn how others are growing revenue in these challenging times. Visit the vendors in the exhibit area. You need to keep up with the latest and these vendors have lots of knowledge about what is working beyond just what they are selling. Make time to network. Renew old acquaintances, make new ones, commiserate, share, and celebrate. There is no place else where so many of your colleagues congregate. Tracks. The Mediaxchange conference is broken into several session tracks. Don’t forget that some relevant topics are in tracks other than revenue. Walk. The halls are full of old friends, customers, vendors, and more. Wandering can be a great way to catch up. Ask lots of questions. Write some of them down before you come. Sure you’ll add more once you arrive but write don ten you’d love to get answered in advance and you are more likely to get good answers. I once watched Don Graham of the Washington Post masterfully work a reception pulling out a 3x5 card with questions he asked everyone. You’ll be amazed what you get. Keynotes. We are lucky to have several exciting and relevant general session speakers. Work those sessions into your schedule. Posted Dec 17 2009, 10:04 AM by Lindsey Estes with no comments Filed under: advertising, mediaXchange 10, advertisers

• New advertisers, exhibitors and session speakers announced for mediaXchange 2010

  Below you will find a complete update on mediaXchange 2010!  We have been working hard to confirm exhibitors, advertisers and speakers to guarantee you have the best conference experience possible.  For more information on the conference and to register, please visit mediaxchange.naa.org Confirmed General Session Speakers: Rishad Tobbacowala, CEO, Denuo, a major new strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment. Mr. Tobbacowala will share insights on the future of marketing and advertising Monday morning. IDEO, a consulting firm renowned for its design-based problem solving, will discuss their work with newspapers and insights on how consumers experience products and services Monday afternoon. Jeff Hayzlet, CMO, Eastman Kodak Company, will discuss Kodak's transformation into a digital business and how to use marketing to build closer relationships with customers Tuesday afternoon.  Wednesday's general session will be a premium content panel. This panel of newspaper executives will discuss how they are developing premium content in print and online to drive more revenue from consumers. Breakout Session topics: Revenue 1) Driving New Revenue from Small/Medium-sized Businesses 2) Re-organizing for Multi-Channel Sales 3) New Solutions for Retail Advertisers 4) Building Back the Automotive Sector 5) Leveraging Social Media Solutions (joint, with Digital) Digital 1) Opportunities with E-Readers and Other Emerging Devices 2) Digital Media Big Ideas Session 3) 10 Technology Trends for 2010 4) Growing revenue and audience with mobile applications 5) Leveraging Social Media Solutions (joint, with Revenue) Audience 1) Developments in Audience Metrics 2) Driving Circulation Revenue 3) Audience Development: 2015 4) Using Segmentation Strategies to Grow Audience 5) Successful Niche Product Strategies Strategy and Leadership 1) Reorganizing Leadership Teams to Manage Transformed Businesses 2) What is the Role of the Publisher in 2010 and Beyond? Infrastructure 1) Driving Efficiencies in Back Office, IT And Production 2) The Future of Individuated News 3) Managing Content in a Multi-Channel World Confirmed Advertisers: Walgreens, Best Buy, Tires Plus, Home Depot, Radio Shack, Kohls, Target, BonTon Stores, ACG, EPMG, Carat, NSA Media, Horizon Media, Valassis, Novus, TJX Companies, Vertis Communications Confirmed exhibitors:  The Media Audit, Publishing Group of America, Tecnavia Press Inc, BurrellsLuce, DPS, Inc., The Software Construction Co., OneVision, Inc., TownNews.com, Digital Technology International, The Sports Network, Anygraaf, Adicio, Inc., SRDS, Publishers Circulation Fulfillment Inc, CCI Europe, Brainworks, MediaSpan, Content That Works, Affinity Express, Software Consulting Services LLC, Media Marketing Inc., Morcor Solutions, TNS Media Intelligence, Pongrass Newspaper Systems, SAXOTECH, Inc., AdPay Inc, Presteligence, Outsourcing USA, E-Renter USA, Shoom Inc., alfaQuest Technologies, MyDistrict.Net, The Associated Press, ICANON Associates Inc, MultiAd, Legacy.com, Farago & Associates, Universal Circulation Marketing, Sales Development Service, TERA-US, Travidia,  Digital Media Communications, CarTHINK.com, Sansui Software USA, Inc,  Marketing G2, LLC, Second Street Media, smartFOCUS ASTECH, Local Thunder, MapCreator BV, Miles 33 International, Forest Products Association of Canada, Dotmenu, Inc. Posted Dec 07 2009, 02:58 PM by Lindsey Estes with 1 comment(s) Filed under: advertising, mediaXchange 10, advertisers, speakers, sessions, exhibitors

• Jeff Hayzlet, CMO and VP Eastman Kodak to speak at NAA's mediaXchange 2010

  Jeff Hayzlet, CMO and VP Eastman Kodak to speak at NAA's mediaXchange 2010 Jeff is responsible for Kodak's worldwide marketing operations, including the design and implementation of all marketing strategies, investments, policies, and processes. He leads the company's efforts for strategy and planning, marketing programs, marketing network operations, brand development and management, business development, and corporate sponsorships. He is also responsible for the company's corporate communications, public relations and public affairs organizations. Jeff has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He was named "Business to Business Marketer of the Year" by BtoB magazine and "Direct Marketer of the Year" by the University of Akron Taylor Institute for Direct Marketing. Among numerous other leadership positions in the marketing industry, Jeff is currently chairman of the board of directors of the Business Marketing Association. He has nearly 25 years of international marketing, sales, and customer relations management experience. He joined Kodak in April 2006 as chief marketing officer and vice president of the graphic communications group. Read more information about Jeff at http://www.lipsticking.com/2009/06/the-buzz-going-around-in-our-city-rochester-ny-was-todays-keynote-presentation-by-jeff-hayzett-cmo-and-vp-of-eastman-koda.html Posted Dec 01 2009, 03:09 PM by Lindsey Estes with 1 comment(s) Filed under: marketing, mediaXchange 10, speakers

• Two new advertisers announced

  NAA mediaXchange welcomes advertisers NSA Media and Horizon Media!  Please visit mediaXchange.naa.org for more information on the conference. Posted Dec 01 2009, 03:07 PM by Lindsey Estes with 1 comment(s) Filed under: advertising, mediaXchange 10, advertisers