Growing Audience

Most Trusted Local News Source, Web Measurement and Growing Print Readership

2010-02-26T17:30:00Z

Site Matters: The Value of Local Newspaper Web sites "Newspaper Sites Most Trusted Local News Source" is a headline lifted from MediaPost news , but it is a local story . The story is based upon a just released comScore 2009 survey on behalf of the Newspaper Association of America of 3,050 adult Internet users. The study identifies a huge audience opportunity for newspaper companies to leverage the simple fact that newspaper Web sites remain the single most-visited and most-trusted source...(read more)

NAA Newsletters & Networking Tools and Why You Should Attend NAA’s 2010 mediaXchange

2010-02-05T17:00:00Z

To: All NAA Audience Development and Circulation Professionals From: John Murray The mediaXchange 2010 program has come together into a terrific package for Audience and Circulation professionals. Your colleagues on the program committee have identified the most essential topics and the most qualified newspaper executives to share what is working for them and their marketing initiatives for the coming year. Below I've summarized the sessions and the reasons to attend. Go to the mediaXchange site...(read more)

01/28 E-Alert: Apple's iPad, NAA Names Outstanding Newspaper Partners

2010-01-29T17:30:00Z

Inside This Edition: Poynter Addresses What Apple's iPad Means for Journalism Design, Multimedia & Business Hype Over, iPad Presents Opportunities for Newspapers Foundation Launches NIE Survey Kroger, Walgreen's, and Panera Bread, Chosen for NAA's 2009 Merchandiser of the Year Awards Paid Content: Newsday's Pay Wall, 3 Months Later New Orleans Saints Sell Newspapers for Times-Picayune Online Poll: 72 Percent Say They Read a Newspaper At Least Once a Week Engagement on Social Networks...(read more)

01/21 E-Alert: "Single Copy 2010: Overcoming Obstacles to Optimize Sales."

2010-01-21T20:10:00Z

INSIDE THIS EDITION: Single-Copy 2010: Developments in Single Copy Distribution Star Tribune Adapts ABC's Media Report to Tell Digital Story Businesses Increasingly Adopting Social Media as an Important Marketing Tool Snapshot from the Edge: Newspapers Test Google Wave Report: Nearly Half of News Users Bypass Newspaper Sites in Favor of Google NYT Confirms Plans to Begin Charging for Content in 2011 Newspapers Pull Newsracks in Oregon in Response to New Fees Seven Reasons Audience and Circulation...(read more)

01/14 E-Alert: National Championship Drives Newspaper Sales, Traffic, Revenue

2010-01-14T20:15:00Z

INSIDE THIS EDITION: Alabama's National Championship Drives Newspaper Sales & Revenue Most Original News Reporting Comes from Newspapers and Traditional Sources ITZ/Belden: Small Percentage of Print Subscribers Paying for Online Content For the Standard-Times of New Bedford it is Now "Pay as You Go" More Attention Directed to Upcoming ABC 2010 Rule Changes Huntsville Times Editor: Newspaper Still a Staple of the Community Higher Single-Copy Prices Require More Creativity in Working...(read more)

01/07 E-Alert: Building Successful Single Copy Promotions, E-Reader Developments

2010-01-07T20:15:00Z

INSIDE THIS EDITION FEATURE ITEM: Building Successful Single Copy Promotions in 2010 IN THE NEWS: Skiff E-Reader Previewed and Apple Tablet Rumored to Launch In March Chicago Tribune joins the ranks of $1 Single Copy Newspapers Detroit Newspapers Covered Local Terror Plot with Single Copy Print and Digital Editions Still Waiting: Where's the Revenue from Mobile, Social Marketing? New York Times Works on Monetizing Visitors from Social Networks, Twitter More Women Becoming Fans of Products, Brands...(read more)

12/23 E-Alert Holiday Edition: Single Copy Solutions, Outlook 2010

2009-12-23T19:30:00Z

Editor's Note: Following today's edition, focused on predictions for 2010, NAA's E-Alert will take a break for the holidays. Best Wishes for an enjoyable holiday season and a successful 2010. INSIDE THIS EDITION Newspapers' Outlook on Ad Revenue Growth and Strategic Initiatives Looking Ahead: Publishers Almost Optimistic, Plan for Online Improvements Newspaper Trends Including Twitter, Paid Content Dominate 2009 Overcoming Obstacles to Building Successful Single-Copy Promotions Use...(read more)

12/17 E-Alert: Single Copy Success, Coupon Use Surges, NIE Home Delivery

2009-12-17T19:30:00Z

INSIDE THIS EDITION Coupon Use Up for First Time Since '92 Consumers Interested in Mobile Coupons, but Businesses Slow to Offer Them Advertisers to Increase Spending on E-Mail, Social Media in 2010 Miami Herald Accepting Contributions Online Single Copy Promotion Increases Sales, Strengthened Relationship A Model for Home-Delivery NIE Programs Registration is Now Open for NAA's mediaXchange 2010! Single Copy Success: Partnering With a Leader Coupon Use Up for First Time Since '92 Newspaper...(read more)

12/10 E-Alert: Strategies Keeping Key Readers, Revenue; 2010: The Year of Mobile?

2009-12-10T17:00:00Z

INSIDE THIS EDITION E-Reader Update: Hearst Introduces "Skiff" and Digital Partnership 2010: The Year of Mobile? E&P Report : 'Print NOT Dead! Strategies Emerge for Keeping Key Readers, Revenue' Newspapers Use New Consolidated Media Reports to Tell Larger Story Tribune Launches Cross-Platform Group for Hispanic Market Google Unveils ‘Living Stories' Initiative with Washington Post, New York Times Tribune's Red Eye Circulation Increases by another 25 Percent to 250,000...(read more)

12/3 E-Alert: TV Books as Profitable Niche Products; Google Closes Pay Site Loophole; E-Readers Update

2009-12-03T18:48:00Z

INSIDE THIS EDITION Update on the TV Book Solution: Profitable Niche Products Measurement: Cross-Platform Newspaper Readers or Circulation? Newspapers Report Single Copy Gains for Thanksgiving Day Edition Google Closes Loophole on Free Reading on Pay News Sites, Gives Publishers More Control on Access E-Reader Update: Devices Sales Strong to Upscale Consumers FTC Hosts Workshop on Journalism in the Internet Age NAA Updates Registration is Now Open for NAA's mediaXchange 2010 Update on the TV...(read more)

Your Growing Audience E-Alert is taking Thanksgiving Day off and will return next week.

2009-11-24T15:30:00Z

From the Business Development Staff at NAA, please accept our best wishes for happy and successful holiday. This ad along with a dozen others in print and online formats are focused on the power of newspaper media and the value newspapers offer to advertisers. They are available for NAA members and ready to be downloaded on our site. Thanksgiving Day: The Newspapers Value Story Also Rings True with Readers More than one in three newspapers now charge a premium for Thanksgiving Day single copy editions...(read more)

11-19 E-Alert: Newspaper Readership Healthy, Miami Launches Hyperlocal Network

2009-11-19T18:07:00Z

INSIDE THIS EDITION Latest Comprehensive Study Confirms Newspaper's Readership Remains Healthy Miami Herald to Launch Hyperlocal Network of Sites Working Moms Perfect Target for Mobile Marketing The Content Room is the Gazette's Answer to Multi-platform News With YouTube Anyone Can Launch Their Own iReport CIRCULATION: MARKETING TO READERS ABC: Measuring Points of Contact USA Today Tests Free E- Replica Edition on College Campuses ABC Launches Community Newspaper Audit service New Comprehensive...(read more)

11/13/09 E-Alert: Newspapers Readership Remains a Part of our Routine and Culture

2009-11-13T19:30:00Z

INSIDE THIS EDITION: Newspapers Readership Remains a Part of our Routine and Culture ChicagoNow: Taking the news local with social media and local sources WSJ Looking at Chicago and Multiple Local Editions Management: Lean Can Complement Innovation Coming Revolution in Web Analytics Mediabistro Poll Results: The Crowd is Pessimistic About Newspaper Paywalls CIRCULATION: MARKETING TO READERS Tying it All Together: Opt-In, Verified Circulation, Sunday Select, Branded Editions and ABC E-Replica Editions...(read more)

11/05/09 E-alert: How the TwitterTim.es Personalized News Site Impacts Newspapers

2009-11-05T15:26:00Z

INSIDE THIS EDITION: How the TwitterTim.es Personalized News Sites Impacts Newspapers Wall Street Journal to Add a New York Report NAA IDEAS GALLERY: Springfield News-Leader Creates Performance Plus Program to Target Non-Traditional Advertisers MediaNews to Launch Partial Pay Walls at Two Newspaper Sites In Spite of Changes to its Business Model and Frequency, East Valley Tribune to Shut Down Dec. 31 UPCOMING WEBINARS: NAA Special Series: Monetizing Digital Content - Microsoft Morris Communications...(read more)

10/29/09 E-alert: More Than Half of Readers Say They Won't Pay for Online Content

2009-10-29T01:52:00Z

INSIDE THIS EDITION: Politico's Creators Plan Local News Web Site Poll: More Than Half of Readers Say They Won't Pay for Online Content McClatchy to Expand ‘Sunday Select' Advertising Program NAA's mediaXchange 2010 Call For Presentations DEADLINES Nov. 2 CIRCULATION NEWS: NAA Report: Connecting with Readers on Facebook ABC Releases Top 25 U.S. Daily Newspaper Print and Online Gainers FAS-FAX Release Documents Reductions in ABC Paid Circulation and Increases In Total Newspaper Audience...(read more)