Growing Audience

The Growing Audience blog features regular postings regarding business strategies, market forces and new technologies that impact the audience development initiatives at media companies. Many of these postings reflect current news headlines as summarized in the Growing Audience e-alert which publishes on Thursdays, others may come from you, the audience. Please feel free to contact me with your interest in creating and posting a blog entry by emailing me at john.murray@naa.org or by phone at 571.366.1030.

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• NAA Newsletters & Networking Tools and Why You Should Attend NAA’s 2010 mediaXchange

  To: All NAA Audience Development and Circulation Professionals From: John Murray The mediaXchange 2010 program has come together into a terrific package for Audience and Circulation professionals. Your colleagues on the program committee have identified... Posted Feb 05 2010, 12:00 PM by jmurray with | with no comments Filed under: growing audience, circulation, audience, mediaxchange 2010, newsletter, networking

• 01/28 E-Alert: Apple's iPad, NAA Names Outstanding Newspaper Partners

  Inside This Edition: Poynter Addresses What Apple's iPad Means for Journalism Design, Multimedia & Business Hype Over, iPad Presents Opportunities for Newspapers Foundation Launches NIE Survey Kroger, Walgreen's, and Panera Bread, Chosen for... Posted Jan 29 2010, 12:30 PM by jmurray with | with 8 comment(s) Filed under: growing audience, circulation, apple, ipad, award

• 01/21 E-Alert: "Single Copy 2010: Overcoming Obstacles to Optimize Sales."

  INSIDE THIS EDITION: Single-Copy 2010: Developments in Single Copy Distribution Star Tribune Adapts ABC's Media Report to Tell Digital Story Businesses Increasingly Adopting Social Media as an Important Marketing Tool Snapshot from the Edge: Newspapers... Posted Jan 21 2010, 03:10 PM by jmurray with | with 1 comment(s) Filed under: growing audience, circulation, single copy, sales

• 01/14 E-Alert: National Championship Drives Newspaper Sales, Traffic, Revenue

  INSIDE THIS EDITION: Alabama's National Championship Drives Newspaper Sales & Revenue Most Original News Reporting Comes from Newspapers and Traditional Sources ITZ/Belden: Small Percentage of Print Subscribers Paying for Online Content For the... Posted Jan 14 2010, 03:15 PM by jmurray with | with 2 comment(s) Filed under: growing audience, circulation, revenue, traffic, single copy, promotion

• 01/07 E-Alert: Building Successful Single Copy Promotions, E-Reader Developments

  INSIDE THIS EDITION FEATURE ITEM: Building Successful Single Copy Promotions in 2010 IN THE NEWS: Skiff E-Reader Previewed and Apple Tablet Rumored to Launch In March Chicago Tribune joins the ranks of $1 Single Copy Newspapers Detroit Newspapers Covered... Posted Jan 07 2010, 03:15 PM by jmurray with | with 2 comment(s) Filed under: growing audience, circulation, single copy, promotion, e-reader

• 12/23 E-Alert Holiday Edition: Single Copy Solutions, Outlook 2010

  Editor's Note: Following today's edition, focused on predictions for 2010, NAA's E-Alert will take a break for the holidays. Best Wishes for an enjoyable holiday season and a successful 2010. INSIDE THIS EDITION Newspapers' Outlook on... Posted Dec 23 2009, 02:30 PM by jmurray with | with 3 comment(s) Filed under: growing audience, circulation, single copy, newspaper trends

• 12/17 E-Alert: Single Copy Success, Coupon Use Surges, NIE Home Delivery

  INSIDE THIS EDITION Coupon Use Up for First Time Since '92 Consumers Interested in Mobile Coupons, but Businesses Slow to Offer Them Advertisers to Increase Spending on E-Mail, Social Media in 2010 Miami Herald Accepting Contributions Online Single... Posted Dec 17 2009, 02:30 PM by jmurray with | with 4 comment(s) Filed under: growing audience, circulation, coupons, single copy, foundation, home delivery

• 12/10 E-Alert: Strategies Keeping Key Readers, Revenue; 2010: The Year of Mobile?

  INSIDE THIS EDITION E-Reader Update: Hearst Introduces "Skiff" and Digital Partnership 2010: The Year of Mobile? E&P Report : 'Print NOT Dead! Strategies Emerge for Keeping Key Readers, Revenue' Newspapers Use New Consolidated Media... Posted Dec 10 2009, 12:00 PM by jmurray with | with 2 comment(s) Filed under: growing audience, circulation, mobile, revenue, strategy, tv books

• 12/3 E-Alert: TV Books as Profitable Niche Products; Google Closes Pay Site Loophole; E-Readers Update

  INSIDE THIS EDITION Update on the TV Book Solution: Profitable Niche Products Measurement: Cross-Platform Newspaper Readers or Circulation? Newspapers Report Single Copy Gains for Thanksgiving Day Edition Google Closes Loophole on Free Reading on Pay... Posted Dec 03 2009, 01:48 PM by Beth Lawton with | with 10 comment(s) Filed under: growing audience, circulation, audience, e-editions, digital media, single-copy

• 11-19 E-Alert: Newspaper Readership Healthy, Miami Launches Hyperlocal Network

  INSIDE THIS EDITION Latest Comprehensive Study Confirms Newspaper's Readership Remains Healthy Miami Herald to Launch Hyperlocal Network of Sites Working Moms Perfect Target for Mobile Marketing The Content Room is the Gazette's Answer to Multi... Posted Nov 19 2009, 01:07 PM by Beth Lawton with | with 1 comment(s) Filed under: growing audience, audience, citizen journalism, ABC, mobile, Web, e-edition, video

• E-alert: New Business Models for News Projects

  Inside this Edition : New Business Models for News Projects Dallasnews.com Broadens Small Business Services Rocky Mountain Independent, New Online News Magazine, Debuts in Denver Circulation: E-readers: Amazon Patents Indicate Ads Coming to Kindle The... Posted Jul 09 2009, 03:31 AM by Randy Bennett with | with no comments Filed under: growing audience, blog, online, circulation, audience

• E-alert: When There's No Print Edition, Do Readers Flock to the Web?

  Inside this Edition: When There's No Print Edition, Do Readers Flock to the Web? Pubs Bulk up With 'Super Blogs' Printcasting, a 2008 Knight News Challenge Winner, Goes National Teens Make Time for Digital and Traditional Media Circulation... Posted Jul 02 2009, 03:23 PM by Randy Bennett with | with no comments Filed under: growing audience, blog, circulation, audience, blogs, frequency

• E-alert: Seven-Nation Study Identifies What People Will Pay for Online News

  Seven-Nation Study Identifies What People Will Pay for Online News According to the results of the PricewaterhouseCoopers Study " Moving Into Multiple Business Models: Outlook for Newspaper Publishing in the Digital Age " co-author Marieke van... Posted Jun 04 2009, 04:35 PM by Randy Bennett with | with no comments Filed under: growing audience, Paid content, circulation, audience, hyper-local, twitter

• E-alert: The Future is ChicagoNow

  The Future is ChicagoNow The Chicago Tribune released their new ChicagoNow beta site, expecting a full launch in a few weeks. With a goal to build an authentic and engaged online community quickly through cutting edge platforms, ChicagoNow is described... Posted May 28 2009, 05:54 PM by Lindsey Estes with | with no comments Filed under: growing audience, blog, online, personalized news, Paid content, circulation, outsourcing

• Welcome to NAA's Growing Audience Blog

  In the coming weeks this blog will feature timely content on the topics of engaging and building audiences around a newspaper's product portfolio. Many of the postings will correlate with news headlines from that week's Growing Audience e-alert... Posted Feb 04 2009, 05:05 PM by Randy Bennett with | with no comments Filed under: growing audience, share, comment, blog